Senior Marketing Communications Manager
Who We Are
At SecureLink, we take our job seriously, but ourselves, not so much. We aren't afraid of a challenge and understand the individual and team effort required to accomplish something great! SecureLink's world headquarters in West Austin is called the Hill Country Spaceship - a great facility we believe you would be proud to call your workplace.
Founded in 2003, SecureLink doesn't just offer products – we provide partnerships. We have the knowledge, existing relationships, and expertise to make the maximum impact on our customers' business. This, and our "failure is not an option" mindset, is what has led to us solidifying our place as the leaders in managing secure third-party remote access and remote support for both highly regulated enterprise organizations and technology vendors.
After 14 years in business, we announced a strategic investment from Vista Equity Partners, the leading technology investment firm focusing exclusively on software, data, and technology-enabled companies. Since then, we have nearly tripled our revenue, earning a place on the Inc. 5000 list of the U.S.'s fastest-growing privately-owned companies three years in a row. During that same period, we've proudly maintained our strong culture, recently being recognized with a Glassdoor Employees' Choice Award. In 2020, we announced an added partnership from Cove Hill which will position us to accelerate our growth and further advance product innovation.
This position is expected to be filled in the Austin area even though our team is fully distributed for the time being. We are continuously evaluating our return to the office with the safety of our employees and their families at top of mind.
What You'll Do
The Senior Marketing Communications Manager will be responsible for SecureLink's overall content strategy. The ideal candidate must be a standout writer, idea generator, and problem solver with excellent communication skills. They will take a data-driven approach to conduct content gap analysis and identify high converting content opportunities that drive brand awareness, pipeline and revenue.
As a member of a fast moving and data driven team you'll have complete control over your results and the opportunity to make a difference starting on day one. Based in Austin, this role reports to the Director of Demand Generation.
About the role:
Content strategy. Oversee the overall content strategy for SecureLink while implementing a digital content approach that complements traditional written content. Determine activation plans for all new content across the website and through additional marketing channels.
Content creation. Build and deliver a content creation calendar based on an understanding of how content maps to the customer lifecycle, by persona and vertical. You'll cover all forms of content, ranging from whitepapers, ebooks and case studies to infographics, webinars, blogs, videos and website content that reflect SecureLink's brand voice.
Brand management. Manage and own SecureLink's brand guidelines to stay up to date with product changes and brand voice evolution. Oversee graphic design elements as they relate to the website and asset/content production.
PR and Analyst Relations. As part of the overarching marketing communications strategy, you'll be a key stakeholder in our public relations and analyst relations partnerships.
Data-driven and analytical. Build and present reports on content consumption and opportunity influence on a weekly and quarterly basis, leveraging Salesforce and Tableau.
Team orientation. Collaborate and work closely with the rest of the marketing team and extended growth team. Ensure the right content mix across the website and through demand generation and digital programs. Partner with product management to stay up to date with product updates and implement updated messaging as necessary.
Continuous improvements. The Senior Marketing Communications Manager knows that not all content is evergreen, and will strategically update and repurpose content to drive the most value for the longest period of time.
What You'll Need
- 7-10 years of marketing communications, with an emphasis on developing digital content. 3+ years of people management experience
- Excellent editorial, communications and project management skills as well as a keen eye for quality and detail
- Expertise in B2B marketing and a firm understanding of SEO, PR, UX, design and branding best practices
- Ability to break down complex concepts into compelling storylines and develop them through marketing programs; i.e., themes, content, and rich media assets
- Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization
- Salesforce proficiency and advanced knowledge of Wordpress. Experience with Tableau is a plus.
Why Choose Us
SecureLink doesn't just Have Fun Creating Value Over the Long Run (HFCV/LR) for our customers and shareholders, we Have Fun Creating Value in the lives and careers of our employees. Benefits and perks include:
- Health: Medical, dental and vision insurance - SecureLink foots the whole bill for employees and subsidizes dependent coverage at 75%!
- Wellness: SecureLink kicks cash into your HSA, $2,500 for those with individual coverage and $5,000 for those with family coverage. Employees are provided with a standing desk, healthy snacks, and have free access to an onsite gym.
- Retirement: SecureLink contributes 3% of your annual base salary to a 401k.
- Time off: Employees receive unlimited PTO, including time to volunteer. Additionally, we offer 10 paid company holidays.
- Perks: Our onsite kitchen provides employees with healthy options for breakfast & lunch every day. We kick back $100 per month towards cell phone reimbursement.
- Workspace: Casual dress code for our employees, and you will see many people around wearing jeans, and yes – even t-shirts and the occasional pair of flip-flops.
What Else?
Happy and successful SecureLink employees embrace the company's mission to have fun creating value over the long run. Great employees have three attributes that make them "slinky". These are 1) excellence at their position, 2) eagerness to grow and improve and 3) a true sense of responsibility to meaningfully contribute to the company, customers, and culture.
If you are just looking for another job, this is not the place for you. We like to laugh and be around happy, smart, interesting, self-motivated and "slinky" people. Slackers, grumps, and pessimists need not apply.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state, or local laws.