Senior Marketing Competitive Intelligence Manager at BigCommerce

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

The Senior Marketing Competitive Intelligence Manager will be responsible for analyzing the strengths and weaknesses of our competition, including product strategy,  features, and messaging to help refine our competitive strategy and positioning. You will identify market trends, opportunities, and insights and distill your research and analysis into actionable insights to be used by product marketing, product management, marketing, sales, and executives to make informed decisions. You’ll establish processes using best in class methodologies for gathering competitive intel and create programs to easily articulate “the what”, “the so what” for marketing, product, strategy and sales teams. The ideal candidate is an excellent communicator and time manager with a strong experience in ecommerce and a passion for unpacking competitors and sharing knowledge to help shape marketing messaging, sales and product direction.

What You’ll Do:
  • Monitor and document technology trends, ecosystem developments, and competitive moves that influence customer needs.
  • Gather intelligence by listening to recordings of sales calls via Gong, competitor and partner webinars.
  • Assist with analyst relations including gathering and reviewing platform information from key stakeholders for analyst reports including the Gartner Magic Quadrant, Forrester Wave, and others.
  • Identify changes in key competitors' website messaging and work closely with Product Marketing to suggest potential changes to the BigCommerce website messaging and positioning.
  • Assist with Win/Loss including reviewing notes from win/loss calls handled by the Product Marketing team, and assist with win/loss reporting in Salesforce
  • Research specific competitor features using secondary resources
  • Assist with the creation and documentation of new competitive claims
  • Become an expert on the ecommerce customers, building an understanding of their needs and the purchase decision process. 
  • Understand and provide analysis on current market and competitive trends specific to a number of key competitors.  
  • Leverage your competitive knowledge to work with Product Marketing to build compelling messaging and positioning for internal and external audiences, sales enablement, to be used across multiple touchpoints, including our website, PR / comms, and sales
  • Be a competitive expert: work with the marketing team (including PR, comms, partner, acquisition, and customer engagement) to develop messaging and analysis to drive successful adoption of the platform and the features associated with the platform.
Who You Are:
  • 5+ years of related experience in ecommerce or competitive intelligence
  • Direct experience in the ecommerce space, either as an entrepreneur, an e-commerce manager within a retailer, or a vendor to online retailers is a big plus
  • Proficiency in Microsoft Office / Google Apps (Gmail, Docs, Spreadsheets, Presentations)
  • Experience in related e-commerce categories (e.g. shipping, payments, web design) and the corresponding customer needs is a plus
  • Strategic Thinker - Comfortable absorbing information from many external and internal sources and distilling it into actionable insights and recommendations for the business
  • Technically Savvy - You pick up on technical things quickly, enjoy learning new skills, and are comfortable collaborating with and influencing product management and engineering teams
  • Comfortable Around Higher Management - You deal comfortably with all levels of leadership, including executives, can present without undue tension and nervousness, and can determine the best way to get things done with them by talking their language and responding to their needs.
  • Composed - You know how to remain collected in a fast-paced, high pressure, dynamic environment and carry out responsibilities with minimal direction.
  • Customer Focused - You have a passion for solving real customer needs with technology and talking to them directly as well as through empathetic marketing messaging
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 
  • Driven - You manage projects on time in an ever-changing environment and steadfastly push yourself.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.
Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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