About Care.com

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We also support employers and their employees with our suite of B2B products and services that gives them flexibility and choice to manage their family caregiving needs (childcare, senior care, pet care, and more). That way, employees can focus on managing the demands of work and stay productive. 

The B2B Marketing team is in search of a Senior Performance Marketing Manager who is data driven, hands-on, and highly experienced in digital paid media to help accelerate the B2B Marketing team’s revenue generation goals. This is an ideal role for someone who is looking to build a B2B paid media function from scratch, with ownership of a multi-million dollar annual budget across various digital platforms. This is a highly cross-functional role that will collaborate daily with our sales, sales operations, growth marketing, analytics, finance, product, and web engineering teams. The Senior Performance Marketing Manager is responsible for developing a strategic paid media approach and digital experience to achieve lead and revenue generation goals. She/he will be accountable for driving and executing paid media strategies, execution across several channels (with agency support) and continuous campaign optimization, while creating a consistent and connected experience for prospects and customers across online/offline channels.

What You’ll Do:

• Design, implement and optimize paid media strategies using all known digital channels focusing on performance marketing to drive the line of business growth and deliver an innovative customer experience that tells our brand story, acquires and engages high value accounts, and meets product growth and adoption goals
• Collaborate with the lines of business, digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences
• Work with technical stakeholders in Web, martech, and BizApps to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience
• Consistently test, measure, and analyze performance across all channels to optimize strategy, identify patterns, trends and user behavior
• Team with agency partners, managing paid media strategy, testing and optimization, go-to-market timelines, measurement, and reporting
• Design the campaign architecture and execute on new prospect acquisition strategies and tactics across paid social, search, affiliate/direct media buys, display, OOH, and test into new channels
• Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly
• Measure, analyze, and communicate weekly paid media performance to internal stakeholders and senior leadership while thinking strategically about long-term drivers of channel platform success
• Stay on top of trends and leading practices in paid media to drive innovation and stakeholder enablement

Qualifications:

• 7+ years of experience in integrated demand and deep hands-on paid media (paid search and social, display, syndication, and OOH)
• Must have hands-on experience and the ability to dig into the different platforms (Google, GDN, DV360, Facebook, LinkedIn, Bing, etc.)
• Strong cross-functional and agency management
• Strong analytical skills and ability to interpret and extract insights from multiple, complex data sources
• Strong Excel skills with experience building pivot tables, multi-function formulas, and graphs preferred
• Curiosity and passion for testing and experimentation. Proven ability to drive performance optimization through testing.
• Strong communications skills.
• Experience with adtech and martech including GTM, Google Analytics, DSPs, etc.
• Superb written and oral communication skills; excellent presentation and interpersonal communication skills
• Thrive in fast paced and high performance environments
• You are relentlessly resourceful with a bias for action. You have a problem-solving attitude and when something needs to get done, you always find a way to make it happen 

For a list of our Perks + Benefits, click here!

**Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please reach out to [email protected].**

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Company Overview:

Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC).