Senior Product Marketing Manager, Cloud Security
The Role
CrowdStrike is looking for a Product Marketing Manager, Cloud Security seasoned in cybersecurity and in Cloud infrastructure to help us capture the Cloud Workload Security market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. As the Product Marketing Manager for Cloud Workload Security, you will engage cross-functionally with the relevant teams to design, plan and execute a Cloud Workload Security go-to-market strategy that drives real measurable success. This will include building differentiated messaging that increases awareness and demand in that space.
You are a self-starter who is capable of excelling in a fast paced environment by taking ownership of the product marketing activities related to the CrowdStrike Cloud Security offering. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into simple, compelling messages that resonate with customers is crucial. This is a high-profile position and as such, you will need to have a subject matter expert in both cybersecurity and Cloud infrastructure.
Key Areas of Responsibility
- Go-to-market strategy - Develop and execute the go-to-market strategy for the Falcon Cloud Workload Security offering
- Product launches - Plan, drive and manage the launch of new Cloud Workload Security products in accordance with the go-to-market strategy; Participate in managing the cross-functional implementation of those plans; Support the introduction of enhancements and new capabilities to the Cloud Workload Security offering
- Positioning and messaging - Build product positioning, value propositions, and messaging that resonate with Cloud buyers and that position CrowdStrike in the Cloud security market in a competitive manner
- Cloud security SME - Serve as the Cloud subject matter expert (SME) who understands the Cloud security market landscape, Cloud buyer personas and Cloud infrastructures
- Team-up with partner marketing and alliance teams - Understand the public Cloud infrastructure partners ecosystems and work the CrowdStrike’s Partner Alliance and the Partner Product Marketing teams to assist with driving awareness, campaigns and co-marketing with our Cloud partners
- Cross-functional collaboration – Actively collaborate with all other Marketing departments, Product Management, Sales, Channel partners and other stakeholders to execute Falcon Cloud Workload Security go-to-market strategy
- Content creation - Use Cloud proficiency, cybersecurity expertise and understanding of Cloud buyer personas to create compelling and high-quality content and assets that help customers learn about, understand and choose CrowdStrike to protect their Cloud workloads
- Enablement – develop assets, training and content that communicate the value proposition of Falcon Cloud Workload Security to the sales team and enable them to win in the market
Skills & Experience
- 6+ years of security software product marketing experience and specifically endpoint and Cloud Workload Security
- Bachelor’s degree in marketing and/or computer science
- Impeccable written communication
- Very strong presentation skills
- Ability to translate products features into simple, compelling messages and narratives that resonate with prospects, customers, partners and the CrowdStrike sales team
- Excellent people and management skills to interact with cross-functional teams, partners and other third parties.
- Strong ability to multitask with proven track record of execution on product launches, initiatives/programs
- Market/industry experience and strong understanding of public cloud infrastructures including at least one of either: Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP), and DevOps
- Strong business acumen and technical background
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