Senior Product Marketing Manager, Omnichannel

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce is disrupting the ecommerce industry as the SaaS leader for fast-growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth. As the Senior Product Marketing Manager - Omnichannel, you will help define the vision and roadmap for Omnichannel initiatives and lead our Omnichannel go-to-market strategy. You will partner closely with Omnichannel Partner’ Managers and Marketers to identify new market opportunities and define messaging. You will help lead marketing strategies and motions to drive adoption of our Omnichannel solutions. The ideal candidate is an expert on enterprise and mid-market ecommerce and omnichannels, with demonstrated skill in using that expertise to influence product and partner roadmaps and to develop messaging to maximize the effectiveness of sales and marketing teams. You are a strategic thinker who can drive where we’re going tomorrow, yet are strong cross-functionally to drive results today. The ideal candidate must have a heritage in enterprise / mid-market ecommerce, messaging and positioning, pricing and packaging, and international experience. This position is highly visible with the executive team where you’ll be expected to focus on successful outcomes for one of our key initiatives. To be successful in this role you must have experience and success in driving product marketing for other enterprise and mid-market ecommerce solutions.

This is a remote position and the ideal candidate will reside in Austin, TX, San Francisco, CA, or any major city in the US.

What You Will Do

Be the customer expert, to help drive adoption of our products

  • Serve as a key expert on Omnichannel enterprise / mid-market ecommerce customers, building an understanding of their personas, needs, and the purchase decision process, both in the US and in major international markets.
  • Initiate market research and monitor technology news and trends, ecosystem developments, and competitive moves that influence customer needs.
  • Be a go-to-market expert: work with the marketing team (including PR, comms, partner, acquisition, and engagement) to develop messaging for cross-channel campaigns to drive successful adoption of the platform and the features associated with the platform, and ultimately drive up revenue and NPS.
  • Have a strong understanding of what is needed in the enterprise / mid-market omnichannel sales cycle to land brand-named opportunities.
  • Drive messaging, pricing and packaging decisions that optimize adoption of our Omnichannel solutions.
  • You will need to possess strong story-telling, communications, writing, and interpersonal skills.

Influence product and business development decisions to meet the needs of our customers

  • Use your understanding of the competition and ecosystem, coupled with an understanding of our product, to influence product and business development decisions.
  • Demonstrate skill at preparing business cases and gaining cross-functional alignment in order to help build and grow new products/services that help BigCommerce dominate the ecommerce industry. Prior experience in a strategic function (e.g management consulting) will be helpful here, but also requires an aptitude in diving into execution as well.
  • Lead cross-functional efforts across Business Development, Sales, Marketing,  and Product to build Omnichannel GTM plans and drive market success.
  • As an experienced Omnichannel Product Marketing Manager, you will need to partner with Product Management and Business Development to provide feedback and insights for roadmap generation using strong customer and market insights where the outcome you drive is to execute powerful and impactful launches.
Who You Are
  • Experienced and passionate about Omnichannel ecommerce is a must!
  • 5+ years of experience developing and executing omnichannel product messaging and positioning, ideally including 3+ years of business-to-business marketing experience
  • Experience in Omnichannel, ROAS and ecommerce marketing, preferably within a social selling or online marketplace environment
  • Experience in driving pricing and packaging strategy in SaaS environments
  • Deep understanding of the mid-market/enterprise ecommerce space,
  • Passion for defining and launching products in matrixed, multi-channel and rapidly changing environments.
  • Strong marketing, strategic, and creative thinking (benefits marketing/customer orientation)
  • Bachelor degree in Marketing or other related field, MBA a plus

#LI-SB1

#LI-Remote

Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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