Who is Bold Commerce?

Named one of North America’s fastest-growing companies by Deloitte, Bold Commerce provides innovative ecommerce technology for businesses of all sizes. We believe Bold brands should have the ability to create and customize powerful transaction experiences — across all channels. Staples Canada, Vera Bradley and Harry Rosen are among the 90,000+ brands in over 170 countries that trust Bold’s suite of ecommerce tools to power their online stores every day.

We're made up of more than 400 professionals (and growing) who live and breathe ecommerce, and truly care about what we do. We call ourselves Builders. Here at Bold, we live by the BUILDERS Code, our shared set of practices, beliefs, and values that help to shape this dynamic company.

Bold is looking for an experienced Senior Product Marketing Manager to play a key role in our acceleration into the enterprise space. With offices in Winnipeg, Manitoba and Austin, Texas, this role can be remote and based out of any city in Canada or the US. In this role, you will lead the marketing strategy, product positioning, and messaging for Bold’s products. You will collaborate on building GTM strategies with Product, Marketing, and Sales Teams as well as plan campaigns with content and creative teams. 

We’re looking for someone who loves mentoring a team and driving Bold’s growth with the right products into the right markets.

What you'll do

• Build strong, differentiated stories to create and elevate our positioning and messaging for Bold’s products to our target audiences
• Lead in-depth analysis of the market and competitive landscape including technology trends, ecosystem developments, and competitive offerings 
• Serve as an expert between cross-functional teams, building an understanding of target audience needs and the purchase decision process
• Champion the strategy for generating a sales pipeline to propel prospects through awareness, consideration, decision, retention, and advocacy
• Lead the development of content campaigns and sales collateral, ensuring alignment with Bold’s brand and goals
• Collaborate with demand generation team to create and improve strategies that drive traffic to our content and optimize marketing funnels
• Run marketing campaigns and other growth initiatives end-to-end spanning all marketing channels including email, social and digital advertising
• Combine your understanding of the competitive landscape and our products to influence product roadmap and business development decisions
• Work closely with Product Management, Sales, Partnerships, and Merchant Success Teams to bring new products/features to market 
• Prepare business cases to help build and grow new products/features
• Mentor Product Marketing Strategists to grow their skills and experience
• Influence and motivate team members and internal stakeholders to take action and work effectively together to deliver results

What we're looking for

• A work ethic that demonstrates dedication and commitment to Bold’s mission and belief in our BUILDERS Code
• 5-7 years of related product marketing experience, ideally 5+ years of ecommerce, B2B software product marketing experience
• Direct experience in API-driven ecommerce is an asset
• Extensive knowledge of product marketing fundamentals
• Experience in developing messaging, product positioning, content and journey mapping, and measuring key results
• Well versed in inbound and outbound channels (digital, events, sales outreach, email, partner, content marketing)
• Experience in related ecommerce categories (e.g. platforms, shipping, payments, web design)
• Experience with enterprise-level clients or SMBs in a complex ecosystem
• Highly organized and skilled at balancing multiple tasks and deadlines in a fast-paced environment 
• Strategic and creative thinking and the ability to distill information into actionable insights and recommendations for the business
• A passion for solving real customer needs with technology and talking to them directly as well as through empathetic marketing messaging
• Experience with Hubspot, JIRA, and Google Analytics is an asset
• Strong communication skills and able to effectively articulate concepts to all stakeholders
• Demonstrated leadership qualities to cultivate an environment of teamwork, openness, creativity, and continuous improvement

Why work at Bold?

Our founders have created a workplace that our Builders look forward to coming to every day. A place where ideas are valued, where you can learn and grow and do cool things, while contributing to the success of the company. At Bold we embrace and cultivate a culture of creativity, innovation, and collaboration to enable everyone to do their best work every day.

Enjoy our total rewards package including health benefits, a personal spending account, group retirement savings, an Employee Share Ownership Program (ESOP), and an education fund to help you grow personally and professionally. To see everything we offer, check out boldcommerce.com/careers.

Let’s start the conversation

If you’re a potential Builder who likes to get shit done and think you've got what it takes to be Bold, we encourage you to apply. We promise it will be a career like no other. We get a lot of applicants, so we encourage you to do something that stands out! Tell us about a passion project you’re proud of, or leave us inspired by your portfolio or GitHub. We look forward to getting to know the real you!