Iodine Software
Iodine Software is revolutionizing the way hospitals approach clinical documentation improvement.
Austin, TX

Senior Product Marketing Manager at Iodine Software

| Austin
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Iodine Software is a healthcare AI company that has pioneered a new machine learning approach -- Cognitive Emulation -- to help healthcare finance leaders build resilient organizations. Cognitive Emulation uses proprietary AI technology and machine learning algorithms to think the way a clinician thinks and emulate clinical judgement. This allows us to help nearly 500 hospitals quickly and accurately identify areas of potential opportunity to accelerate productivity, data accuracy, and financial return.

 

Iodine Software is looking for a Product Marketing Manager to help us create demand for our products through effective messaging and marketing programs.

 

What You’ll Do

The scope of the Product Marketing Manager role is broken down into four parts:

  • Market Strategy Expert: Market strategy lays the foundation for market success. It is the high-level thinking, planning, and research that happens before a product goes to market. The Product Marketing Manager has an in-depth knowledge of target markets and how to best introduce the product into each market. Product Marketing Managers use market research and competitive analysis to develop market strategies.
  • Marketing Expert: In conjunction with the marketing team, the Product Marketing Manager’s goal is to develop innovative programs that drive demand. As a Product Marketing Manager, you know marketing principles and techniques to create a marketing communication sequence that leads to sales.
  • Marketing Program Guidance: In conjunction with the Product Manager, the Product Marketing Manager outlines the product positioning which articulates the value proposition. This is further detailed in the messaging which links each feature to a customer-oriented benefit.
  • Supporting Sales: Sales convinces customers to buy your product; they generate market push. To do so effectively, sales folks need great sales tools. For example, they often need good product training, a solid product presentation, and a compelling demonstration. A Product Marketing Manager knows what sales tools salespeople need to get their jobs done and what points to emphasize so that the sales pitch is more successful.

 

Job Duties

  • Market Intelligence – be the expert on our buyers, who they are, how they buy and their key buying criteria.
  • Follow and analyze market trends to position products
  • Understand the competitive landscape – ben an expert on our competition and how they are positioned and provide a competitive report to sales.
  • Publish competitive report and create cadence for updated as new intel comes in
  • Present the products value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.
  • Understand and document the buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make.
  • Create product-specific data sheets, promotional publications, presentations, advertisements, or brochures, ensuring that product value propositions are clearly and effectively communicated.
  • Develops and administers launch plans for new or revised products, creates and administers strategies for increasing market share of existing products, and assists in retirement and communication planning for product decommissioning.
  • Evaluates performance of marketing initiatives and revises strategy in response.
  • Develop and deliver product-specific training to sales or sales support teams.

 

What You'll Need

Minimum Requirements (Education, certifications and experience):

  • Bachelor's Degree in Marketing, Communications or similar field and at least 5-7 years of product marketing experience.
  • Experience in market analysis
  • Excellent oral and written communication skills.
  • Comfortable using collaboration (slack & asana) CRM tools (salesforce), and marketing automation tools (HubSpot).
  • Exceptional ROI-tracking skills, able to prove what is – or isn’t – working

Preferred Requirements:

  • Proven track record of success in meeting deadlines
  • Ability to build collaborative relationships.
  • Ability to identify and seek needed information/research skills.
  • High level of creativity
  • Background in copywriting a plus
  • Healthcare SaaS experience Preferred

 

See Something, Do Something

At Iodine, we are incredibly privileged to be entrusted with an enormous amount of Protected Health Information (PHI) amounting more than 90 million lives. Inherent to our culture is the need to live up to that trust in everything we do. Security is a primary responsibility shared by every Iodine employee and we expect everyone to honor that responsibility. That includes abiding by our security policies, being constantly vigilant to possible risks to the privacy and safety of the information given to our care and bringing forward any concerns about security.

 

What You'll Get

This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive the strategy and direction of our product for our users. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about us at www.iodinesoftware.com

 

**You must be currently authorized to work full-time in the United States on a permanent basis.**

 

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Where we are

We are conveniently located right off of Far West and Mopac just one exit away from Anderson Lane where there are endless food options.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • VueLibraries
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • KafkaFrameworks
    • KerasFrameworks
    • DockerFrameworks
    • KubernetesFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Promoter.ioAnalytics
    • AskNicelyAnalytics
    • AxureDesign
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
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What are Iodine Software Perks + Benefits

Iodine Software Benefits Overview

Iodine offers a comprehensive benefits package including medical, dental and vision along with basic term life insurance. We also offer many other optional perks like pet insurance, voluntary life insurance as well as a 401K plan with company matching!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Iodine employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Iodine Offers both Short and LongTerm Disability benefits. Short Term covers 60% of weekly income up to $2300 weekly and Long Term covers 60% of monthly income up to $10,000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy offers 3 reimbursement options to best fit your needs.
Wellness Programs
Mental Health Benefits
Our EAP Program offers FREE Counseling sessions. articles and virtual webinars on topics related to issues we are currently facing.
Retirement & Stock Options Benefits
401(K) Matching
Iodine provides employees with a 401(K) matching plan managed by Voya. We match 50% of contributions up to 3% of an employees annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Iodine provides employees with a flexible work schedule that includes Flexible start and end times and half day off every Friday to support work life balance.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Stocked Kitchen
Some Meals Provided
Parking
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Online course subscriptions available
Paid industry certifications

An Insider's view of Iodine Software

How would you describe the company’s work-life balance?

Iodine has hit the nail on the head when it comes to work-life balance, especially now as we navigate working remotely during the COVID-19 pandemic. Our CEO & leadership team continue to have weekly check-ins to make sure we are all feeling that balance & told all employees to take 1/2 days on Fridays to ensure we are taking time to fully recharge!

Andrea

University Relations Program Manager

What does career growth look like on your team?

The market development team is geared towards continual learning and diverse experiences - not just in sales, but across the entire company. This unique opportunity allows us to identify where our interests and skills lie and prepares us for an eventual transition into new roles. We are able to grow alongside the company, which is very rewarding!

Katie

Market Development Associate

Iodine Software Careers In Austin
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