Senior Technical Product Marketing Manager at Adobe
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The Senior Technical Product Marketing Manager (PMM) is responsible for the marketing strategy and go-to-market initiatives for our Cloud Technologies. The role will focus on building and leading strong messaging for Marketing and IT buyers and System Integrator partners, engaging with technical audiences to evangelize product capabilities, enabling field teams to position and promote them, and partnering with corporate marketing to target the right buyers and influencers. This includes working with our engineering and product team to deeply understand the product capabilities and value for our targeted markets and influence the product development for the targeted use case experiences.
The PMM will also utilize market research, analyst reports, customer feedback and internal partners to influence product direction and roadmap, go-to-market programs and business decisions. Using this information and knowledge the PMM will develop key messages and value propositions and build collateral to drive marketing and sales activities. As a senior member of the team, the PMM will take an active role in ensuring the product meets revenue targets and strategic goals. The position will report to Director of Product Marketing, Magento Commerce.
What you will do:
Lead the effort to understand the buyers of our solution, their pain points and success stories, and be their advocate and voice of this audience across the company
Plan the launch of new releases and own the cross-functional implementation of the plan
Develop the core positioning and messaging for the product targeted to technical and business audiences
Define and implement go-to-market plans in collaboration with global marketing, partners, success, services, and sales teams to drive demand, customer adoption and success
Take responsibility for results and closely monitor key success metrics including customer acquisition efficiency, win rates, and customer renewal
Develop and partner to create problem solving content to build awareness and support demand generation and sales, including collateral, web site content, videos, webinar and press releases, and customer communications
Brief and train field staff and partners during regular sales meetings and webinars and build a scalable training program
Act as product, domain and market authority through presentations & demos to customers, press and analysts, and at events
Utilize market research, industry analysts, and direct customer and sales feedback to understand industry trends and find opportunities
What you will need:
7+ years of product marketing experience from a technology SaaS/e-Commerce company
Bachelor’s Degree in Marketing, Computer Science or related field; MBA preferred
In depth knowledge of marketing Cloud infrastructure, and proven experience in building product marketing plans for Cloud Infrastructure Products
Excellent written and verbal communication skills; ability to influence and communicate with credibility and confidence
Required travel up to 25%
Senior level expertise in driving technical messaging, sales enablement, and solution planning
Experience building product messaging and go-to-market plan directed to developer and engineering personas
Ability to act as a subject matter expert to identify key technical concepts to communicate and determine the best way to package the technical information to a technical-savvy internal/external audience
Ability to multi-task in a fast-paced environment
Deep understanding of technical audiences within the market, being able to communicate w/ IT teams, CIOs, and similar positions
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.