Sr. Director, Marketing Operations at Q2
Q2 is a mission-driven company focused on building strong and diverse communities by strengthening their financial institutions. To help fulfill this mission and commitment to the community, Q2 is seeking an experienced, talented, and passionate marketing operations leader for the strategic development and execution of all marketing operations activities including managing the marketing tech stack, digital “always on” demand programs, reporting and analytics, cross-team planning, collaboration, systems, and budgeting to drive marketing results. Key priorities for this position will be to drive cross functional processes and systems to improve collaboration and efficiency across the Marketing team and between Marketing and key stakeholders (e.g., Sales). The Senior Director of Marketing Operations and Digital Demand will be responsible for building systems and processes that drive Marketing operations with improved efficiency and scale. This person will work with a broad cross-functional group within Q2 to ensure we achieve the goals and commitments to our people and the communities we serve. This position will be based in Austin and reports to the Chief Marketing Officer.
Manage the marketing operation team and ensure that results are aligned to the goals and objectives of the business
Oversee key marketing operations systems (Marketo, 6Sense, etc.) and ensure that they are integrated and aligned with overall Marketing goals
Optimize key digital demand programs like paid search, display, and content syndication for volume, quality and cost effectiveness
Develop and optimize lead scoring and nurturing programs
Understand and execute marketing best practices across multiple marketing channels
Ensure efficient and effective email campaigns
Manage and optimize the marketing database
Develop and drive ABM programs jointly with Sales
Establish and track demand generation metrics with a cross functional team and create reporting/dashboards to monitor and communicate results
Optimize and shape any and all processes related to day-to-day Marketing performance and delivery
Implement continuous improvement programs to drive performance and cost effectiveness of demand generation programs
Agency and vendor management: ensuring the supplier strategy is optimized and structured to fit the needs of the team
Coordinate with Sales Operations to ensure leads are routed appropriately to Sales.
Drive effective communications programs to help Q2’s people understand the company’s mission, strategies, priorities and key initiatives
Coordinate communications program and activities in partnership with the broad set of the organization (i.e., benefits, corporate services, learning and development, and culture) to ensure consistency and alignment across the organization
Collaborate with other Marketing teams and Sales to ensure marketing operations is effectively supporting key initiatives.
Coordinate annual planning and budget process in coordination with the CMO
Build strong partnerships and working relationship with internal and external constituents
Typically requires a Bachelor’s degree in (relevant degree) and a minimum of 15 years of related experience; or an advanced degree with 12+ years of experience; or equivalent relevant work experience.
Typically requires 7+ years managing and developing employees.
3-5 years experience managing marketing operations and demand generation programs.
Bachelor’s degree or equivalent experience, MBA preferred but not required
8-10 years in Marketing with lead generation responsibilities
Strong interpersonal skills needed and must be comfortable in front of C-level executives
Results-driven with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
Creative and proactive in bringing new ideas and approaches to better achieve the goals and objectives of the program
Excellent project and program management skills
Ability to propose effective strategies based on data driven analysis
Ability to manage multiple programs/projects simultaneously in a fast-paced environment often interrupted with immediate support requirements
Ability to effectively manage and mentor a diverse team
Excellent presentation and communication skills
Outstanding judgment, with a balance of confidence, maturity, refinement and high energy.
Must have the ability to build strong relationship with cross-functional teams quickly
Strong attention to detail and organizational skills are a must
Communications and interpersonal skills – Ability to build strong working relationships with cross-functional teams and external teams
Bias for action, results focused, KPI focused
At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.