Sr. e-Commerce Content Specialist (Remote) at CrowdStrike
About the Role:
The CrowdStrike eCommerce team is looking for a dynamic, creative, and data-driven marketer to influence planning and implement all elements of our eCommerce go-to-market strategy. This is an exciting opportunity to play a key role in helping the eCommerce business in its early stages.
This role will work across organic and paid marketing channels and cross functionally with analytics, design, product, and other teams to execute and optimize demand generation campaigns driving business via eCommerce channels.
The ideal candidate will have experience with content development, online marketing, making data-driven decisions, and influencing others. This role will manage go-to-market plans through to completion jointly with the rest of the eCommerce team. Adaptability, organizational skills, and the ability to pivot and manage changing priorities will also be key. The role will work collaboratively to develop foundational processes to operationalize and optimize our go-to-market plans to better target a new audience for CrowdStrike.
This is a remote position which can be performed anywhere in the Mid-West, East Coast, Southern Region or Mountain Region, except for the state of Colorado.
Participate in development and execution of go-to-market strategy and marketing plans necessary to meet key business objectives
Apply experience in project management to lead cross functional teams to implement GTM plans including paid media, creative development, and budgets
Partner with the Paid Digital Marketing and Analytics teams to utilize a test and learn strategy to drive ongoing optimization
Develop content relevant to customer segment pain points to be used in email nurture, display ads, landing page content and assets
Drive landing page development and optimization as well as third party content placement in marketplace listings, sponsored newsletters, review sites, and tech publications
What You’ll Need:
5 years of experience in a marketing role that includes planning, execution, and measurement of end to end campaigns
Proven track record of managing marketing campaign projects with cross-functional teams including analytics, creative/design, and digital marketing
Strong content writing (Copy, SEO, Email, CRO, etc), project management, and communication skills
B2B marketing experience required; SMB, SaaS, and/or security experience a plus
Experience with DOMO, Asana, Salesforce, Marketo, and/or Pendo a plus
Bachelor’s degree in Marketing or related field