Sr. Manager, Performance Marketing Analytics
Realtor.com currently has an opportunity for a Sr Manager, Performance Marketing Analytics, reporting to the VP, Business Analytics and located in any one of our major offices including Austin, TX, Los Angeles, CA, Santa Clara, CA, Vancouver, BC or NYC, NY. Realtor.com is in the middle of aggressive strategic growth driven off of newly integrated entities, and continuing our record growth and consumer engagement will be critical to Realtor.com’s strategic success in the industry. Specifically this role’s core responsibilities will focus on partnering directly with the major functions of the business to drive consumer funnel acquisition, engagement and conversion across all channels (including Realtor.com SEM, SEO, etc. and all other third party acquisition sources), and ultimately optimize the strategic investment on all acquisition-related expenditure.
The Sr Manager role is central to Realtor.com’s long-term strategic growth and will liaise with leadership across the major functions of the business on a real-time basis including, most notably, Marketing, Product and Sales.
An ideal candidate will have a background driving value through analysis across a combination of finance, marketing and product functions as well as expertise/understanding grounded in long-term strategic business planning and the ability to influence executives and representatives from across the organization to achieve results in a disciplined manner. Specifically the candidate should have familiarity or expertise in digital consumer/search businesses, consumer funnel optimization, digital marketing strategy/optimization across all channels, Adobe martech full-stack solutions, SEO strategies/optimization tactics, expertise in performance marketing / search marketing optimization and testing, as well as a consultative mindset to effectively answer a range of business and financial/economic modeling questions.
General responsibilities include decision support, business line strategy, business modeling, forecasting, analysis and performance management of Realtor.com's consumer internet business-lines and marketing efforts.
Responsibilities:
• Lead and build a team of high performing business/marketing analysts to accomplish the goals and objectives of the consumer internet businesses.
• Act as the analytic hub for optimizing consumer acquisition spend across performance marketing channels, primarily search and display, but including other channels as well.
• Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated consumer contact strategy through all marketing channels and sources.
• Lead on all search marketing strategy and mix optimization and related financial/budgeting exercises.
• Develop KPIs to drive high-level oversight of business initiatives and company health, and develop regular insights from the data to enable performance management and facilitate accountability.
• Partner with Marketing organization to optimize spend across all paid channels to achieve growth and engagement targets and support next-generation of marketing portfolio management.
• Develop business plans for strategic initiatives and business lines, and partner directly with cross-functional teams to facilitate achievement of short and long-term goals.
• Lead weekly/monthly cross-functional strategic business reviews aligning the organization toward strategic KPIs and objectives and tying top-line metrics to financial performance.
• Lead high-level analysis for the organization in the area of traffic/audience forecasting, growth and engagement, and strategies and tactics to drive SEO growth.
• Key areas of focus will include: business line strategy, consumer audience acquisition and engagement, marketing channel(s) ROI and optimization, marketing mix considerations, SEO acquisition and optimization, competitive research and analysis, etc.
Experience and Skills:
• Educational Requirements: BA with undergraduate focus in Finance, Analytics, Statistics, Economics or related field. MBA preferred.
• 8+ years' experience with increasing levels of responsibility, 3+ years in increasing leadership capacity; online media / consumer audience-oriented experience a plus.
• Extensive expertise in performance marketing / search marketing optimization and testing.
• Experience in testing high level data-driven concepts in marketing analytics related to incrementality/attribution, high-velocity testing, etc.
• Experience with Digital Marketing, SEO/traffic and Product analytics a plus.
• Experience directing or interfacing with technical resources with broad, multi-disciplinary expertise.
• Experience applying advanced analytic disciplines to financial, consumer audience/user experience, and product-level modeling, forecasting, marketing, etc.
• Extensive business partnering and influencing skills.
• Superior presentation and communication skills; mature presence coupled with emotional intelligence.
• Proficiency with Excel / financial modeling (pivot tables, lookups, data linking), presentations (Powerpoint) and data visualization (advanced graphing, visualization and presentation).
• Ability to organize, direct and develop personnel, and to plan and coordinate timely accomplishments of responsibilities.
• Ability to interact and communicate with individuals in various functional areas and various levels of management including C-level executives.
• Ability to remain flexible and thrive in a fast-paced and often hectic environment.
about realtor.com
At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees that work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, 70 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.
We’ve got great offices across Canada and the US and lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make home buying and selling easier, and more rewarding for everyone.
Let’s make a difference, together. For Real.
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