Technical SEO Manager

| Austin

About H-E-B H-E-B is one of the largest, independently owned food retailers in the nation operating over 400 stores throughout Texas and Mexico, with annual sales generating over $25 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service and a commitment to diversity in our workforce, workplace and marketplace. H-E-B offers a wealth of career opportunities to our 109,000+ Partners (employees), competitive compensation and benefits program and comprehensive training that lead to successful careers.  

 

 

 **This position is based in Austin, Texas** 

 
H-E-B Digital is seeking new team members (Partners)! Since our inception, we’ve been investing heavily in our customers’ digital experience, reinventing how they find inspiration from food, how they make food decisions, and how they ultimately get food into their homes.
 
As an SEO Manager, you will drive and support SEO & ASO (app store optimization) initiatives with the goal of increasing H-E-B organic rankings, site traffic, app store rankings, and conversion through improved site infrastructure, user experience, taxonomy, URL structure, mobile page speed, domain authority and schema markup. In this role you will be a key part of strategic website updates and projects, website enhancements and partnering with key stakeholders in product, IS, digital marketing and merchandising.
 
Our Partners thrive The H-E-B Way. In the SEO Manager job, that means you have a…
HEART FOR PEOPLE… the ability to interpret results and present them in non-technical terms to a variety of audiences
HEAD FOR BUSINESS… the skills to blend mass data-wrangling with business acumen
PASSION FOR RESULTS… a knack for recognizing patterns of trends and proactively seek resolutions
 
What You'll Do 
  • Accelerate organic search growth through the necessary tools, processes and tasks needed to build a successful program
  • Develop, maintain and execute workable project plans

     

  • Oversee technical website audits, analysis, and implementation of technical recommendations for HEB.com, including, but not limited to: URL recommendations, robots.txt updates, XML sitemap maintenance, UX/UI changes, backlink review, pagespeed optimization and site crawls

     

  • Create Jira tickets for SEO technical site enhancements
  • Provide oversight and technical guidance into product releases, site migrations and redesigns

     

  • Research and analyze industry trends, advanced SEO techniques, and competitive landscape to identify actionable opportunities to drive organic rankings, site traffic and app findability
  • Analyze backlinks to identify disavow opportunities

     

  • Develop ASO strategies to increase H-E-B app rankings and presence on Google Play and iOS App Store
  • Create monthly reporting focused on performance of on-page technical SEO KPIs including page load speed, Google Search Console errors and Googlebot page download trends
  • Ensure HEB.com SEO tactics are completely white hat and adhere to Google SEO best practices
What's your background?
  • 3+ years of technical SEO experience 
  • Proven experience in successfully managing and implementing technical SEO * ASO initiatives 
  • Prior development experience or a background in computer science preferred 
  • Experience working cross-functionally with engineers and project/product managers
  • Experience with Apple Spotlight Search and Google Firebase App Indexing 
  • Bachelors or Masters Degree in Math, Science, Business, Computer Science or Marketing, or similar field preferred 
Do you have what it takes to succeed? 
  • Knowledge designing URL structures and navigation elements

     

  • Working knowledge of XML, HTML, JavaScript and CSS as they relate to SEO

     

  • Strong knowledge of the search engine spidering, crawling and indexation process

     

  • Superior knowledge of website best practices and search engine algorithm factors which influence indexation and rankings 
  • Understanding of how to reduce crawl budget, remedy site performance issues, and implement/troubleshoot structured data using a variety of tools such as Google Search Console, DeepCrawl, Screaming Frog, Botify, aHrefs
  • Understanding of SEO best practices for domain, sub-domain and directory structures
  • Proficiency with structured data and creating schema markup
  • Strong proficiency using Google Analytics to evaluate SEO performance and opportunities
  • Proficiency using SEO & ASO tools such as Brightedge, Conductor, Moz, SEM Rush, App Radar, Appsflyer
  • Skilled at optimizing robots.txt files, XML sitemaps, implementing canonical tags, pagination pages, and identifying/ fixing redirect loops
  • Skilled at optimizing ASO Metadata (App Title, App Subtitle/Short description, App description)
  • Ability to analyze crawl data and server log files
What are the perks?
  • A robust Benefits plan with coverage starting Day One
  • Dental, vision, life, and other insurance plans; flexible spending accounts; short term / long term disability coverage
  • Partner Care Team, for any time you have healthcare or coverage questions
  • Telehealth offers 24/7 access to board-certified doctors by phone

     

  • Partner Guidance allows free counselor visits 
  • Funeral leave, jury duty, and military pay (subject to applicable law) 
  • Maternal / paternal leave for new parents, including adoptions 
  • 10% off H-E-B brand products in-store and online
  • Eligibility to participate in 401(K) 
  • Opportunity to become a "Partner-Owner" after 12 months 
Who We Are
  • H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores in Texas and Mexico, with annual sales generating $25 billion
  • We hire talented people (109,000+ Partners), and give them the autonomy to be creative in how they impact the business 
  • We're a Partner-driven company with a Bold Promise - Because People Matter 
  • We embrace Diversity and Inclusion as core values, and support them with thriving company-wide programs 
  • We're a truly original Texas-based company that created the Spirit of Giving to help Texas communities every day 
  • Once eligible, our Partners become Owners in the company. "Partner-owned" means our most important resources - People - drive the innovation, growth and success that makes H-E-B The Greatest Retailing Company  
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • PythonLanguages
    • HadoopLanguages

Location

2416 E 6th St, Austin, TX 78702

An Insider's view of H-E-B

What’s the vibe like in the office?

What really drives the vibe at our office is our incredible people. Everyone at HEB Digital has a unique expertise to learn from, and we are always encouraging each other or willing to offer a helping hand. It’s the same friendly attitude I know from decades of shopping at HEB, and it’s a true joy to be a part of as a member of our digital team.

Laura

Software Engineer II

What's the biggest problem your team is solving?

The biggest problem the team & I are solving is bringing Curbside & Delivery to the forefront of the H-E-B mobile app. In this modern workflow, customers will be treated to a white-glove experience within the app; searching, browsing, and sorting at your at your finger tips! I'm personally focused on the C's: Coupons, Cart, & Checkout.

Kayla

Sr. Product Manager

What makes someone successful on your team?

The opportunity & impact you can have at H-E-B truly is unmatched. We’re building a huge team of design-oriented, user-centric problem solvers. Folks who are passionate about shipping solutions to millions of loyal customers. It’s the challenge of a lifetime! You need to be hungry to compete against the biggest names out there in grocery & retail.

Evan

Director, Product

How do your team's ideas influence the company's direction?

By building heb.com to be a reflection of the amazing experience that customers have in our stores, we can build a tremendous foundation for HEB’s digital presence. Similarly the innovations and designs that we implement on the UI engineering team will build towards a uniquely successful in-store experience for our communities.

Anna Louise

Engineering Manager

What does career growth look like on your team?

At H-E-B, the scope of interesting challenges is big! We’re building a team that is passionate about making an impact on users, the organization, & want careers where they can stay curious & work on problems spanning many verticals of expertise. Our Partners are connected to opportunities that will excite them, grow their design & leadership skills

Angela

Director, UX Design

What are H-E-B Perks + Benefits

H-E-B Benefits Overview

Valued Partner Perks Card
We appreciate all that our Partners do. That’s why, as a Valued Partner Perks member, you’ll enjoy a 10% discount on all H-E-B Own Brand Products, plus enjoy additional offers and special savings throughout the year.

Partner Health Plan
From head to toe, and everything in-between, our Partner Health Plans have you (and your loved ones) covered.

Partner Stock Plan
At H-E-B we believe that a company of Owners will outperform a company of employees any day of the week. The Partner Stock Plan allows Partners to share in the performance of H-E-B stock!

401K Plan
Because we care about the future of our Partners, our 401k plan offers a $1.60 match for each dollar contributed up to 2.5% of your salary.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
We provide free breakfast on Monday, Friday. Employees get free lunch on Tuesday, Thursday.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within

Additional Perks + Benefits

A job at H-E-B is an opportunity for a rewarding, never boring, career. An opportunity to utilize your talent and strengths to innovate and make a difference across multiple areas of the business, from stores, to corporate, to Manufacturing, Warehousing, & Transportation.
Your Career at H-E-B can be anything you want!

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