VP, Enterprise Marketing

| Austin
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BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

BigCommerce, named a "2021 Best Place to Work" in Austin, is searching for a marketing leader to join our team. Reporting to the Chief Marketing Officer, the candidate will own Enterprise go-to-market and lead large, cross-functional marketing teams. 

The ideal candidate is data-driven, refining programs to continually improve objectives. You’ve worked across various acquisition channels including web, seo, events and agency, creating structured campaigns to deliver outstanding experiences. You are a strong partner to our sales team, applying industry standard methodologies and out-of-the-box thinking to drive consistent annual growth in a constantly evolving ecommerce and digital marketing landscape, delivering the highest quality leads, shortening time-to-close, making sales efforts more effective and driving revenue. 

As a leader, you inspire a team to go above and beyond by rallying them around your vision for success! The VP will set annual strategy and execution plans, run the marketing spend and attribution, demonstrate leadership that inspires an innovative culture of mutual accountability and work with leadership in setting and meeting department goals.

What You Will Do

Develop and lead our Enterprise acquisition strategy. Enterprise is an emerging segment for BigCommerce and is a critical part of our corporate strategy.

  • Co-own revenue number with Sales, delivering high-quality leads that convert into MRR. 
  • Partner with Sales to increase velocity of the sales funnel and revenue pipeline (i.e. responsible for the end-to-end lead process: list acquisition, scoring, campaign management, prioritization and cultivate).
  • Develop and implement multi-channel, integrated campaigns that use digital, email, events, partner and sales channels.
  • Bring new and creative ideas to the table around acquisition, retention and growth.

Lead shared services marketing functions including Web, SEO, Agency marketing, Events and Office of Project Management. The services under your leadership also support the Small Business, Mid-Market and international teams.

  • Handle revenue-generating functions that support all channels.
  • Work cross functionally with key internal partners including Sales, Product, Finance, etc. 
  • Act as a primary collaborator with Product Marketing to ID product and partner requirements to fuel growth.
  • Work effectively with external business partners to identify potential joint marketing opportunities.
  • Lead agency and other outside consultants and vendors to efficiently scale our growth and internal execution. 
  • Use data to improve the tactical execution of all departments. 

Lead and develop a team

  • Lead, and mentor team members and broader marketing team to improve their individual potential and professional growth, as well as ability to function effectively as a team.
  • Build an environment of accountability and successfully crossing the finish line.
  • Cultivate  teamwork, openness, creativity and continuous improvement. You and your team should be forward thinking and always testing new opportunities.
  • Direct planning, staffing, budgeting and expenses.

Test, learn, and optimize

  • Identify, quantify, prioritize and implement opportunities to test new and emerging channels. 
  • Analyze campaign and channel performance to drive continued process improvements.
  • Test/learn/optimize campaigns that drive quality leads and feed revenue growth for the company. 
  • Lead the integrated acquisition plan and forecast across all channels. 
  • Develop budgets and forecasts.

Who You Are 

  • Experienced B2B SaaS Marketing Leader
    • Consistent track record of driving revenue growth and working hand-in-hand with sales.
    • 15+ years of related experience, ideally in B2B SaaS acquisition marketing, through multiple channels and running cross-functional campaigns to acquire Enterprise customers.
    • Validated expertise in using digital channels for growth.
    • 10+ years people management experience and a strong desire and understanding of how to develop people in a supportive, accountable environment. 
    • Experience working with inside sales organizations, including experience with Salesforce, marketing automation platforms (Marketo preferred) and marketing databases.
    • Established understanding of the ecommerce space.
    • Experience across a variety of acquisition channels including digital, email, events and partner, creating cohesive campaigns that drive outstanding merchant experiences. 
    • Experience running multi-channel strategies and using information to improve performance.
  • Data-Driven: A hands-on consumer of data and analytics -- you can dig into campaign results and see opportunities where others may not.
  • Technical Competence: A technical marketer, with a strong understanding of marketing technology and how it supports marketing efforts especially around marketing automation (Marketo) and CRMs (Salesforce). 
  • Creative: You are the opposite of traditional B2B (boring to boring) marketers and are always looking for fresh, vibrant ways to tell the BigCommerce story.
  • Customer Focused: With a passion for service and satisfaction and are dedicated to meeting the expectations and requirements of internal and external customers.
  • Tackle Problems: Able to see hidden problems and probe numerous sources for answers, are excellent at analysis and can identify and creatively tackle sophisticated problems, including matters related to systems and processes.
  • Collaborative: You possess excellent written/verbal communication and customer relationship skills and have demonstrated success working collaboratively with key external and internal partners across such as Marketing, Product, Engineering, Client Services and Sales.
  • Composed: Ability to remain collected in a fast-paced, high pressure, dynamic environment.
  • Ethical: You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it!

#LI-MD2

INDSP

Diversity, Equity & Inclusion at BigCommerce
 
Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.

Learn more about the BigCommerce team, culture and benefits at https://careers.bigcommerce.com.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • GoLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CircleCIFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • Google CloudFrameworks
    • jQueryFrameworks
    • Next.jsFrameworks
    • SeleniumFrameworks
    • JenkinsFrameworks
    • ScalatestFrameworks
    • MockitoFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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