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Web Marketing Analyst

| Austin
Bestow is a smarter approach to life insurance using big data and technology to bring simple and affordable coverage to everyone.
Who We Are
First thing you need to know; Bestow is not your typical insurance company. We’ve completely reimagined industry assumptions, and harnessed technology and big data to create life insurance products that aren’t just delightful to use, but deliver on our mission: to make financial products accessible to more people than ever before.
Check us out at hellobestow.com
Who We’re Looking For
“Innovative” and “disruptive” can be overused words. But at Bestow, it isn’t jargon, it’s an
everyday rally cry. We are rewriting the rules of the 400-year-old, $7 trillion life insurance
industry, serving communities who have been underserved in the past, and we believe the
future is a bright one.
So, if you’re excited by the idea of building an industry-defining brand from scratch, working at a
mission-driven company, and fundamentally shaking up an age-old industry, read on, friend.
Bestow is searching for a whip-smart Web Marketing Analyst to join our fast-paced marketing team. We are looking for someone who has experience in marketing analytics, specifically with digital marketing channels or an e-commerce business.
In this role, you will be responsible for understanding, finding nuances, and reporting on, all marketing initiatives. You should also be comfortable with concepts such as conversion rate optimization, path analysis, brand metrics (from awareness to sentiment) and have a general idea of website user experience best practices. If all of this is in your wheel house and you are also comfortable using software such SQL, Qualtics and more to present findings to senior management, we would really like to hear from you!

A Little About You

  • You have 2-5 years experience in a web marketing analytics role, familiarity with digital marketing techniques, web analytics and brand metrics
  • You have a good understanding of key digital marketing tactics (experts not required); i.e knows the concepts of a digital ad impression, URL tracking parameters, and how search engines operate
  • You have Google analytics experience/certification (preferred but not required)
  • You have intermediate to advanced SQL knowledge and relational databases; preferably intermediate level of Python knowledge
  • You partner with business stakeholders to understand business objectives and translate into data and reporting needs
  • You have experience working with business intelligence tools to not only visualize data and produce reports, but tie different pieces of data together to produce overarching insights
  • You have ETL experience including parsing xml and json objects, pivoting and unpivoting data, anonymizing PII data all prior to loading into data warehouse
  • You are not afraid to take ownership of undefined projects or take initiative to solve new problems
  • You work well on solo projects as well as team projects
  • You are comfortable working across multiple departments to meet wherever the highest demand is
  • You are analytically minded with sharp problem-solving skills and an insatiable curiosity to understand drivers behind performance
  • You are able to quickly and effectively communicate complex quantitative results to internal stakeholders
  • You know how to prioritize and work multiple concurrent requests from different business teams

What We Can Offer To You

  • Competitive salary
  • Generous PTO
  • Flexible schedule and work/life balance
  • 100% company-paid health, dental, and vision insurance
  • Choose your own computer setup (Mac or PC)
  • Office snacks and weekly team lunches
  • Team building events and activities

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 
Bestow does not currently sponsor applicants for work visas.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Python 3Languages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AbstractDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SendGridEmail


209 West 9th Street, Ste. 200, Austin, TX 78701

An Insider's view of Bestow

What’s the vibe like in the office?

The vibe can be hectic at times and mellow at others. I feel I am in the good company of others that are trying to create something significant; no one is ever too busy to allocate time in their day for your comments or concerns. I consider a good office atmosphere, one where healthy discourse is encouraged and Bestow Austin has it in spades.


Software Engineer

What makes someone successful on your team?

Success is delighting people in unexpected ways. For example, we had someone apply but wasn’t eligible. Our team researched a company that might fit their specific case and helped them apply even though it wasn’t with us! This person was literally brought to tears because they were so grateful. We made a difference for someone. That’s success.


Director, Customer Experience

How do you empower your team to be more creative?

Engineers are most engaged when they have the autonomy to make decisions on how things get built. We provide an environment where they can propose ideas, validate them and safely get to production with minimal friction. We don't micromanage decisions. We give people freedom to bring their good ideas to reality.


Vp, Engineering

What does career growth look like on your team?

At Bestow, you are not only free to define your own career path, but encouraged to step outside the boundaries and think outside the box on a daily basis. There are no limits placed on your work and you are entrusted with the responsibility and freedom to identify what problems need to be solved and how to solve them.


Senior Analyst

What are Bestow Perks + Benefits

Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Caring for our own by covering 100% of employee medical insurance.
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We offer employees a parking subsidy.
Professional Development Benefits
Lunch and learns
Promote from within
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