UL Solutions
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Portfolio Marketing Lead - ULTRUS

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This role is hybrid (3) days a week based at a UL Solutions office.
Go-to-market strategy: Business and marketing goals definition - With the right vantage point, the go-to market strategy is the unifying element that drives efficient execution and growth across the portfolio of offerings. The essential needs identification knowledge helps the organization know how to grow and be relevant in a mature market, identifies unmet buyer needs in new verticals and regions, and enables feature and function rationalization to build in new offerings.

  • Responsibilities: Size and segment markets, align portfolio to buyer needs, align to marketing, sales and product strategy.
  • Personas and buyer insights: Persona-based marketing commitment - Influence front-end development ideation and investment, provide critical insights for better go-to-market success and allow the business to ask the right questions before investing in new innovation. Audience-centricity is difficult to achieve without a deep understanding of buyers. Buyer insights drive upstream and downstream value. Responsibilities: Identify and isolate buyer audiences, lead buyer persona development, and oversee buyer persona prioritization.
  • Portfolio messaging and content: Shift from product to audience-centric - Ensuring that the organization delivers a consistent, buyer-focused message while continuously improving messaging with insights into the entire messaging cycle is critical. Messaging must continue to evolve through a full-circle messaging and content review that is driven by insights into how the messaging organization process is performing.
  • Understand differentiators to buyer audience, implement buyer-centric messaging methodology, and facilitate alignment on target buyer.
  • Bringing offerings to market: Marketing, product, sales alignment - Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster, measures how quickly the organization ramps up to targets, and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement.
  • Establish launch tier model across portfolio, drive launch process and planning consistency, and develop launch governance.
  • Sales enablement: Buyer's journey and sales cycle alignment - Coordinated sales knowledge transfer programs avoid inundating seller audiences and maximize sales adoption across the portfolio.
  • Know routes to market - direct and indirect - understands sales organization structure, methodologies and etc. to establish consistent sales knowledge transfer plan.


  • Generally six years or more of related experience or demonstrated competency
  • Strong written and oral communication
  • Strong collaboration skills
  • Strong project planning and management
  • Business acumen
  • Strong interviewing skills
  • Budget management
  • Strong analytical skills
  • Process improvement
  • Strong capabilities and experience working with senior leaders
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What are UL Solutions Perks + Benefits

UL Solutions Benefits Overview

All employees at UL Solutions are offered competitive base salaries and are eligible for bonus compensation. UL Solutions offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund every year after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL Solutions contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Volunteer in local community
In support of both UL Solutions Mission and Corporate Sustainability initiatives, we offer employees 16 hours of paid time off to volunteer virtually and in person.
Partners with nonprofits
We partner with Watts of Love, Habitat for Humanity and Ronald McDonald House Charities globally. UL Solutions also partners with regional and local organization every day.
OKR operational model
Team based strategic planning
Open office floor plan
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
UL Solutions has 9 Business Resource Groups: PRIDE, Black BRG, ULatino, Disability Alliance, Tribal Voices, WILBBRG, Young Professionals, UL Parents and the Military BRG and are open to all employees.
Health Insurance + Wellness
Flexible Spending Account (FSA)
UL Solutions Flexible Spending Account helps employees cover out-of-pocket medical, dental, vision or to pay day care expenses with pre-tax contributions of up to $5,000 annually.
Disability insurance
UL Solutions offers Short-Term Disability coverage and Long-Term Disability insurance.
Dental insurance
Cigna dental plan covers the following at 100% per calendar year: Two exams, including cleanings, one flouride treatment and sealants (per tooth) limited to dependent children; one set of x-rays.
Vision insurance
UL Solutions offers affordable vision insurance through EyeMed
Health insurance
UL Solutions Health Plans pay over 75% of medical coverage and offers a choice of two high deductible health plans and a PPO plan, administered by United Healthcare.
Life insurance
UL Solutions provides life and accidental death and dismemberment (AD&D) insurance, each equal to an employee's annual salary at no cost to you. Employees can purchase additional coverage.
Pet insurance
Wellness programs
Employees can enroll in programs such as Weight Watchers, Fidelity and our internal Healthy Minds programming to support their personal wellness journeys.
Mental health benefits
In addition to our EAP, UL Solutions has an internal site for employees to access support and resources for mental health and wellbeing. The site is updated monthly with events and activities.
Financial & Retirement
All UL Solutions employees can utilize the 401(k)-retirement savings plan to save for future financial needs.
401(K) matching
UL Solutions matches pre-tax/Roth 401(k) contribution dollar for dollar up to 3% of base you contribute and then 50 cents for dollar between 3-7%, for a total of 5% matching contribution.
Performance bonus
All UL Solutions employees are eligible to participate in an annual bonus program that rewards employees for contributing to the company's business success..
Child Care & Parental Leave
Generous parental leave
UL Solutions offers six weeks of paid parental bonding leave to birth and adoptive parents to enable them to spend time with their newborn or newly adopted children.
Family medical leave
UL Solutions offers a paid family leave, which enables eligible employees to request up to four weeks of paid time off to care for and assist an eligible family member.
Adoption Assistance
UL Solutions offers an adoption assistance benefit to eligible employees to help cover costs associated with adopting a child.
Vacation + Time Off
Paid volunteer time
UL Solutions encourages employees to give back with paid volunteer time of up to 16 hours a year.
Paid holidays
Paid sick days
UL Solutions offers up to 9 paid sick days per year.
Office Perks
Commuter benefits
UL Solutions offers pre-tax commute benefits to help save money on transportation and paring expenses while commuting to and from work.
Company-sponsored outings
Onsite office parking
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
UL Solutions encourages employees to consider the Tuition Assistance Program for coursework in pursuit of an undergraduate or post graduate degree that is business and/or development related.
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

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