Product Marketing Communications Manager

Posted 2 Days Ago
Austin, TX
Hybrid
7+ Years Experience
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
Fighting hubris, mission statement hypocrisy, and a tendency to overcomplicate things. We try to do good work each day.
The Role
The Product Marketing Communications Manager will lead a team to create engaging content and marketing campaigns across multiple brands. Responsibilities include collaborating with Product Management, determining effective content strategies, and developing go-to-market strategies for products. The role requires significant experience in product marketing and content strategy to promote product benefits to diverse audiences.
Summary Generated by Built In

Overview:
Remember when you got into marketing and you loved it? And then the corporate world slowly drained that love out of you? We remember that too, and we are all about bringing the love back to marketing, failing fast, failing often, getting back up again, and pressing on forward.
What's that you say? That's exactly what you want? Well, if you are a solid rockstar Product Marketing & Communications expert then we want you too.
You will need you to be the best marketing expert at Two Barrels when it comes to our how we market our products. We need your experience and your expertise. You will lead a team of content and campaign specialists to create compelling content, audience and message-based campaigns across our 50+ brands under our parent company.
You should have experience in marketing products and their features to a diverse set of audiences. In addition to leading a team of product marketers and content writers, you and your team will work directly with Product Management, studying the company's products, locating key features that will attract customers and creating content and marketing campaigns for their respective products.
Location:
Austin, TX
Duration:
Full Time
Wage:
$100,000/year
Responsibilities:

  • Determine the type of content, such as print, digital or social media, that needs to be created and distributed
  • Manage a calendar scheduling and producing the creation of each piece of content and the planned release of each piece of content
  • Lead a team of content writers that work with other content creators to create the desired content
  • Assist Product Management to outline a product timeline and oversee the project's successful execution
  • Work with Product Managers team to determine the most appealing features of their assigned products and promote them to prospective and current customers
  • Use this research and their knowledge of products, content, and marketing overall to develop engaging and educational product marketing campaigns that reach a wide target audience


Minimum Qualifications:

  • 8+ years in Marketing with a focus in Product Marketing and Content Strategy
  • Knowledge and experience with both content strategy, writing, marketing
  • Developing user and buyer personas
  • Researching the market to learn the competitive environment
  • Working with internal teams to create materials that highlight product features and benefits
  • Developing a product go-to-market strategy
  • Working with product management to define goals and metrics for the product launch


Why you might like this job:
You get to join a winning team and if someone picks a fight, we typically throw the budget out the window and just duke it out. We're family owned and operated, so no investors, no debt. Just the game, and the game is fun.
But we also acknowledge the game is changing, and we need to change as well. We now find ourselves fighting against companies that don't have to make anything pencil because they're backed by venture capital. While we kick their faces in with a fifth of the budget, all while being profitable, the companies are becoming monsters. They just keep getting bigger, more sophisticated, smarter, more numbers based, more focused, while being fueled by more and more funny money, so it's time for us to be more intentional about what we do here.
Benefits:

  • Great Wage & Success Meetings with your manager
  • Work From Home comfort package & company provided equipment
  • 22 days paid time off annually, PLUS 4 paid holidays
  • 4% 401k employer matching through Fidelity
  • 100% employer-paid medical, dental and vision for employees
  • Maternity and Paternity Leave
  • Flexible hours
  • Coffee shop next door
  • Crappy parking? Oh, I mean a cool downtown location for easy public transportation options...

What the Team is Saying

Jason
Joshua Stubb
Josh Groeschl
The Company
Austin, TX
800 Employees
Hybrid Workplace
Year Founded: 2010

What We Do

Two Barrels is a Professional Services as a Product Company. ( A PSAAP - Duh! ) We run our company via product life cycles. We use tech to make amazing products and invest heavily in humans to help our clients with their business services needs.

Two Barrels is family-owned and operated, employs over 650 good humans across the nation, and services over 3 million active businesses nationwide. As we've grown, we've maintained a 95% employee retention rate. We have no debt, no investors, no venture capital, and no private equity.

What does it mean to be family-owned and operated?

Well, it's not perfect. But growth, profits, KPIs, endless investor meetings, warrants, options pools, vesting, or manipulating employees to be indentured servants in exchange for paper shares that won't make you rich, aren't things we have to deal with here.

We try to do good work and see where it goes. That's our actual mission statement. We try to make our customers and our employees happy. We get to focus on that versus making investors happy. We are well aware of competing with startups, and VC and PE-funded, or worse yet, public companies' total compensation packages, so we bring it up. We are different. Our packages include an excellent salary and 401K to buy stock wherever you want. We try to make our overall benefits better each year as we grow. We offer tough challenges—focusing on the journey as the reward, not the finish line. We try to hire people we enjoy being around.

We're not a platform or an AI cool guy place. We're not software as a service/whatever is the cool thing that gives investors a reason to ask for a higher multiple on their next round of stock dilution. Whoops, I mean, investment for the future.

We make business entity compliance tools. We power over 50,000 Professional Services that do registered agent service, corporate filings, VoIP phones, credit card processing, and various tech products. Here's a few examples of industry leaders riding on our backbone:

https://www.northwestregisteredagent.com/service-signup
https://www.registeredagentsinc.com/solutions/

We made a CRM system but focused on a whole stack of solutions for our business services customers and now we're pretty busy and could use your help. Thanks for looking!

Why Work With Us

A mid sized company servicing millions of clients, employing hundreds, but being family owned and operated with no debt, investors, VC, or PE in the tech space is unique. We offer stability, flexibility, and an opportunity to make a high impact almost immediately. We don't sell data to third parties. We're extremely open source and privacy focused.

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Two Barrels LLC Teams

Team
‘Freedom To Try New Things’
About our Teams

Two Barrels LLC Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

As a hybrid employer we have full-time remote employees and employees that live near our offices who have the option to work in-office or from home. There are just a few, select roles that specify and require some in-office time.

Typical time on-site: Flexible
Austin, TX

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