Director Product Management

| Austin
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Director, Product Management


Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is a global integrated marketing and communications firm powered by analytics and specializing in healthcare.  Our work is created with the end in mind, so it makes executional impact which ripples from local market communities to global stages.  W2O Group is looking for driven, savvy game changers who are ready to dive into the trenches and make an immediate impact.  


The Director, Product Management position is part of the Technology Products and Solutions (TPS) pillar within W2O Group. In this capacity, you will help drive the commercialization efforts of our technology products and solutions. In particular, you will be working closely with the Innovation and Technology Development groups to establish product roadmaps, MVPs and the corresponding pricing, packaging and positioning of our products within the broader healthcare industry. 

This candidate is passionate about data and analytics and will work closely with data scientists (ML/AI), business analysts, consultants, clients and other key stakeholders across the organization (Media, Strategy, Account, Creative, and more).  We integrate data from social media, paid media, clinical (claims/EHR), 3rd party, and proprietary algorithms and visualizations, with deep industry knowledge and experience to answer complex business problems that challenge our clients.


  • Work closely with cross functional teams to take products from “proof of concept” to fully commercialized solutions.
  • Define comprehensive product road maps for the products under your management.
  • Work with UX architects and designers as well as engineering teams to establish consistent and cohesive user experiences across all products.
  • Develop market assessments to establish commercial viability for W2O’s products.
  • Identify, procure and curate healthcare datasets required to power W2O’s technologies.
  • Establish product launch plans including pricing and packaging.
  • Lead the marketing and positioning efforts for product commercialization efforts.
  • Work closely with senior management to define pro-forma financials for each product and product suite to forecast revenue and expenses for each product/product suite.
  • Manage the financials for all product development efforts.
  • Work in partnership with the engineering teams and corresponding project management teams to ensure product development milestones including MVPs and scheduled releases remain on schedule.
  • Work across all of W2O’s service pillars to drive usage and adoption of W2O Products internally and in the support of client engagements.
  • Define sales, service and support functions required for commercialized products.
  • Be experienced in digital product development with agile approaches. 
  • Be experienced with backlog/requirements creation, management, and prioritization.
  • Ability to produce visual pretotype / functional prototypes (make sure everything gets done). 
  • Be knowledgeable of and comfortable working with high-level UX principles like user stories, pretotype/prototype development approaches, information architecture and customer/product research methodologies.
  • Have experience in developing feature lists, user stories, release planning, and roadmap creation.
  • Experience designing engaging user experiences for SaaS, desktop, web, or mobile apps.

Experience, Knowledge and Critical Skills

  • 3-5+ years of Product Management experience ideally in the BioPharma and/or Medical Technology (Med Tech) and digital services industry
  • Knowledge of healthcare advertising, communications, and media a plus
  • Strong communication skills both written and verbal
  • Experience managing the full product development lifecycle for technology products including ideation, architecture, design and engineering
  • Strong background and familiarity with healthcare datasets and the integration of healthcare technologies
  • Product launches including determining MVPs needed for successful product launches
  • Experience defining, documenting and managing to complex technology product road maps
  • Comfortable partnering across diverse functions, most notably innovation, architecture, design, engineering and delivery.
  • Product as well as project management leadership experience

W2O Group offers a comprehensive benefit program and perks, including unlimited and flexible PTO, expanded paid leave for new parents and a Your 4th Trimester™ program that helps new parents transition back to work, and a five-week sabbatical program.  Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans.  Learn more about our great benefits and perks at:

W2O Group is an Equal Opportunity Employer. We foster an environment that embraces diversity. We are stronger with a wider range of opinions, strengths, and backgrounds to achieve our goals.

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We're located in East Austin, an area flourishing with new, unique businesses. We're neighbors with dozens of restaurants, food trucks and bars.

An Insider's view of W2O Group

What’s the vibe like in the office?

With Covid 19, W2O has fully embraced the work from home culture. We connect with each other daily, but most importantly we are treated as professionals, and we are all given the freedom to do our best work. If anything, this drives all of us. Empowered is not just a buzz word here at W2O, it's how we are all treated and it's who we are!



How does the company support your career growth?

One of our core values at W2O is "Make it Happen." This has been true to our culture since Day 1. W2O has a wonderfully entrepreneurial spirit - especially in Austin. As employees, we are always encouraged to chart our own path to better the business and ourselves. There's no template for career growth here. Just passion, grit and a good attitude!


Senior Account Director

How do your team's ideas influence the company's direction?

The technology team at W2O drives digital transformation for our customers, as our business evolves from a traditional professional services firm into a technology provider. This puts the team in the enviable position of being able to strongly guide the direction of the organization toward a new frontier in our industry.


Chief Technology Officer

What are W2O Group Perks + Benefits

W2O Group Benefits Overview

W2O has some of the best benefits in the industry - comprehensive and complete!

Volunteer in local community
W2O encourages giving back and supports employees in all our offices.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
W2O provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 6% of an employee's annual gross pay.
Performance Bonus
There is an Annual Performance Bonus, paid out in March
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 5 weeks of parental leave for the primary caretaker. Acme Co. also provides 5 weeks of leave for the secondary caretaker.
Flexible Work Schedule
W2O provides employees with a flexible work schedule that includes the ability to work from Home when needed.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Eligible employees get 30 days of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Employees receive 10 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
$200 per year provided for Staff Employees to spend on a Healthy product or activity.
Professional Development Benefits
Job Training & Conferences
W2O offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
W2O hosts lunch and learn meetings.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.
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