Product Marketing Manager

| Austin
Company Description

Living Security is looking for a Product Marketing Manager to drive adoption of our fast-growing human risk management solutions.

You will be responsible for leveraging a deep understanding of customers, markets, and products to create effective go-to-market strategies, buyer personas, positioning, messaging, and sales enablement content. You will collaborate across product, sales, customer success, content, and campaign teams to position our products and create high-impact marketing content and sales enablement programs that will drive solution awareness, purchase, and adoption. This role reports to our Head of Marketing. 

Founded in 2017, Living Security’s mission is to help prevent cybersecurity breaches with a human risk management solution that does more than meet compliance needs, it also truly changes behavior. Living Security believes empowering people is the key to ending cybersecurity breaches, picking up where traditional security awareness training drops off. Gamified learning and immersive experiences engage and educate users, while the science-backed, tech-enabled platform uniquely provides CISOs the ability to measure training efficacy and program ROI.

Named one of Austin’s Best Places to Work, the Living Security team is composed of 50+ cybersecurity professionals committed to transforming security awareness training as we know it and turning end users into the enterprise’s greatest asset against cybercrime. Living Security is trusted by security-minded organizations like CVS Health, MasterCard, Verizon, MassMutual, Biogen, AmerisourceBergen, Hewlett Packard, JP Morgan, and Target. Learn more at www.livingsecurity.com.

While we take our mission seriously, we have a lot of fun while executing! 

Job Description

As Product Marketing Manager you will lead the company’s product marketing strategy, driving all aspects of customer discovery, product positioning, and go-to-market commercialization. 

  • Develop and own the company’s product marketing strategy, working cross-functionally across Product, Marketing, and Sales teams

  • Execute programs that drive sales and ; build customer profiles and competitive insights, segmentation and persona development, product value propositions, go-to-market initiatives, and sales enablement.

  • Build unique and differentiated messaging and positioning, in line with Living Security's overarching narratives and voice

  • Engage regularly with customers to deeply understand feature needs, identify product gaps, and ensure the voice of the customer is heard in product and design decisions

  • Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts

  • Develop positioning and messaging based on customer and competitive insights and ensure that is carried across every customer touchpoint from marketing to product to sales

  • Create go-to-market strategies and collaborate with customer success, product development, and sales on execution of launch plans for these new solutions

  • Facilitate sales enablement, including generation of sales collateral and product marketing materials, producing webinars, advertising and public relations campaigns, taking the product to tradeshows and securing coverage by relevant industry analysts

Qualifications

  • 3-5 years of B2B product marketing experience, with a minimum of two years of Enterprise SaaS experience (Cybersecurity is a plus!)
  • Strong understanding of all aspects of product marketing across the product lifecycle: Customer and competitive Insights; Positioning and Messaging; Go-to-Market Strategy; Customer Success; and Sales Enablement and support

  • A highly analytical and data based approach to customer needs, product adoption and sales processes

  • Compelling storyteller with a strategic and analytical mindset who can enable Sales to engage, educate and convert customers and prospects

  • Excellent research, communication, and organizational skills. You should be a great learner, synthesizer, writer, speaker, and listener.

  • Quickly learn, plan and execute on deliverables with minimal supervision

  • Able to thrive in a fast-paced environment and are comfortable creating overall strategy as well as hands-on execution

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • SpringFrameworks
    • HubSpotCRM
    • SalesforceCRM

Location

3595 RR 620S Suite 150, Austin, TX 78738

What are Living Security Perks + Benefits

Culture
Volunteer in local community
One example of giving back to the community since COVID is through our Family First initiative to provide free tools, content and resources – for families, to help keep kids safe online.
Friends outside of work
Eat lunch together
Intracompany committees
Employees are encouraged to collaborate across departments. This is especially true with our newly formed Culture Team and various slack channels for everything from fitness, to pets, to books.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
The leadership team at Living Security is a reflection of the employees. The team is committed improving diversity and inclusion practices for all employees for the moment a position is posted.
Unconscious bias training
Several employees have gone through unconscious bias training and the company is committed to company-wide training in 2021.
Diversity Employee Resource Groups
We have recently established a culture and inclusion team. We are currently mapping out our four areas of impact for the company - giving, engagement, L & D, and team building.
Hiring Practices that Promote Diversity
We are currently improving our hiring practices to further promote diversity. For example: metrics, where we post positions, language in posting, and unconscious biases training.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2,750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Starting in Jan 2021, Living Security will be offering a 401(K) retirement plan.
Company Equity
Employee Stock Purchase Plan
Qualified employees are offered stock options at the strike point.
Performance Bonus
Qualified employees can receive a performance bonus.
Child Care & Parental Leave Benefits
Child Care Benefits
The company started providing a dependent care reimbursement when Shelter In Place went into effect in March.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Currently the entire company is remote, except for those who choose or need to be in the office. We are exploring a remote work program for 2021.
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Paid sick days would fall under our unlimited PTO.
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Lunch'n learns are starting in Jan and will be once per month. Topics will include 401(K) and financial sustainability, Courage Conversations, Leadership training, personal branding, and more.
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Living Security is doubling in size (rapid growth) and leadership is committed to improving with company's perks with this growth.

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