Senior Manager - Product Marketing

| Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Senior Manager - Product Marketing

We are Liquibase

Liquibase is an open-source tool and the name of our company.


Our vision is to be the easiest, safest, and most powerful community-led database change management solution.


Our mission is to transform the way businesses build software. Powered by open source innovation and supported by the experts who know it best, Liquibase is database schema change automation designed for high-speed CI/CD. We radically improve and simplify the application release process — starting with database schema change. Our solutions make developers’ lives better and deliver automation capabilities technology executives need. We remove database deployments as a barrier to delivering new application innovation. 


Who we’re looking for: 

We are looking for a highly-organized, strategic, and execution-oriented leader with a successful record driving product marketing and multi-channel demand programs. You should be comfortable working with teams across the organization to define buyer and user personas, establish messaging and product-market fit, drive awareness and nurture campaigns, and doing whatever it takes to drive to and exceed business goals.


What you'll do: 

  • Drive product positioning and messaging. Work with product managers to establish product-market fit, target personas, and messaging.
  • Execute demand generation campaigns. Ideate, plan, execute, measure, and optimize data-driven campaigns to generate growth throughout the funnel — leveraging email marketing, SEM/SEO, social media, content syndication and events.
  • Partner with the sales team to share learnings, optimize marketing, and provide enablement. 
  • Amplify the Liquibase brand and product positioning, ensuring consistent, on-brand messaging.
  • Actively contribute to building our next generation marketing and sales engine — experimenting, learning, and optimizing quickly.

Your background and skill set:

  • 6+ years of successful, practitioner-focused B2B technology/software marketing.
  • Experience with DevOps, developer marketing, product-led growth.
  • Broad understanding of and experience with marketing and sales operations.
  • Ability to think strategically and identify opportunities for automation, data leverage, and insights.
  • Experience managing digital marketing programs and campaigns, including running webinars and coordinating speakers. 
  • Experience working with partners to amplify marketing efforts and business growth.
  • Experience managing and executing SEM.
  • Success driving customer awareness, engagement, conversion, and retention.
  • Creative thinker, self-motivated, hands on, and results-oriented.
  • Strong analytical and communication skills, a natural team player.
  • Owner mind-set. Eager to work in an agile, start-up environment to hit goals with growth and scalability in mind.

Credentials:

  • A Bachelor’s degree OR relevant experience required. MBA a plus.

Perks of life at Liquibase: 

  • A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
  • Our entrepreneurial culture provides every employee the opportunity to make a meaningful impact.
  • You get to work on new technologies and learn from experienced professionals.
  • You gain insight into how some of the world’s largest brands manage software teams and releases.
  • Growth opportunities and ability to move up within the company.
  • Everyone is a shareholder in the company.
  • Flexibility of remote work.
  • Generous benefits.
  • Flexible Time Off and Paid Holidays.
  • No punks, No jerks.
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ESNext JavascriptLanguages
    • SCSSLanguages
    • jQueryLibraries
    • ReactLibraries
    • SockJSLibraries
    • Hibernate & JPALibraries
    • AngularJSFrameworks
    • SpringFrameworks
    • Material DesignFrameworks
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Headquartered in Austin, Texas, but currently embracing the fully remote life!

An Insider's view of Liquibase

What's something quirky about your company?

Liquibase has a very Austin feel. We've all heard the saying, "Keep Austin Weird", which basically means Austin is a place that welcomes talented people. Liquibase is definitely keeping it weird, we respect everyone's right to unapologetically be themselves.

Ronak

Senior Developer Advocate

What projects are you most excited about?

The launch of our newest product, Liquibase Pro, is very exciting. We have millions of fans of our existing opensource technology, so the ability to engage and convert them to Liquibase Pro customers has the entire company jazzed.

Kevin

Director of Inside Sales

What makes someone successful on your team?

Successful members of our Engineering team laugh under pressure. Laughter and fearlessness are essential to survive. The engineers that thrive, though, are those with the confidence to question, the willingness to compromise and the strength to stand fast if that is what is best for end users.

Erzsebet

Principal QA Engineer

How do you empower your team to be more creative?

I try to lead by example and be supportive. When they hit bumps or challenges along the way, I encourage my team to come up with their own solutions and help guide them to the most successful outcome. Ultimately all of my engineers are uber smart and individually resourceful — so I want them to see that AND let their voices be heard.

Kristyl

QA Manager

What’s the vibe like in the office?

I have always felt that the people at Liquibase are friendly and easy-going. However, never underestimate our mentality of “get it done and do it right.” We encourage transparency, compassion and bright ideas in a fast-paced, yet warm environment. We aren’t the types to simply lounge on bean bag chairs and drink cold brew all day.

Caroline

Community and Culture Manager

What are Liquibase Perks + Benefits

Liquibase Benefits Overview

A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
Our entrepreneurial culture provides every employee the opportunity to make a meaningful impact.
You get to work on new technologies and learn from experienced professionals.
You gain insight into how some of the world’s largest brands manage software teams and releases.
Growth opportunities and ability to move up within the company.
Everyone is a shareholder in the company.
Flexibility of remote work.
Generous benefits.
Flexible Time Off and Paid Holidays.
No punks, No jerks.

Culture
Volunteer in local community
Partners with Nonprofits
Liquibase has partnered with the SAFE Alliance. Check it out! https://fundraising.idonate.com/the-safe-alliance/liquibase
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
We celebrate the flexibility and efficiency that a remote working environment provides us as Liquibase employees.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Happy hours are hosted once per month.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
More Jobs at Liquibase3 open jobs
All Jobs
Dev + Engineer
Product
Product
new
Remote
Developer
new
Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Liquibase's full profileSee more Liquibase jobs