Senior Paid Search Strategist
Sorry, this job was removed at 6:55 p.m. (CST) on Thursday, December 7, 2017
By clicking Apply Now you agree to share your profile information with the hiring company.
Senior Paid Search Strategist
What we’re looking for:
Modernize seeks an experienced and proven leader for our Senior Paid Search Strategist opening. You should be a paid search marketing veteran with extensive experience with large complex campaigns. You will build and mentor your team while growing current campaigns and testing new opportunities.
- Be fully responsible for managing Adwords and Bing Ads campaigns to revenue targets within ROI requirements
- Lead overall strategy and direction for paid search team
- Work with internal software development team to create necessary management tools
- Implement modify and adapt new procedures for paid search management
- Ability to be hands on when needed to build out campaigns, features, make account adjustments, etc.
- Troubleshoot fluctuations in conversion rate, CTR, quality score, etc.
- Set weekly task and project priorities for direct reports
- Effectively teach and motivate paid search team to expand their knowledge and skillsets
- Highly involved with landing page optimization to increase conversion rates
- Create monthly and quarterly revenue projections
- Present to senior level management weekly and quarterly metrics, successes and areas for improvement
Who You Are:
- Tenured paid search professional with a deep understanding of Adwords and Bing
- Demonstrated success of growing and scaling a team
- Self-driven to succeed and thrive in a dynamic working environment
- Extremely detail oriented with an analytical mentality
What You Will Need:
- Strong leadership experience.
- 5-8 years experience in digital marketing with a focus in paid search.
- Expert in Google Adwords and Bing.
- Strong Microsoft Excel skills.
- Strong knowledge of website analytics tools (e.g. Google Analytics).
- Bachelor’s degree is required. Major/minor in Math, Statistics, Marketing, Web Technologies or related field is preferred.
Read Full Job Description