Austin-based Fashion Metric announced this week they have raised $1 million in seed funding. The round was led by Tahoma Ventures, with participation from Corsa Ventures, Elementum Ventures, Geekdom Fund, and several angel investors.
"This round of funding is an investment not only in solving a problem that apparel retailers face, we see this as the chance to fundamentally change the way people shop for clothes," Daina Linton, co-founder and CEO, said.
The new infusion of funding will be used primarily to increase hiring and develop the SaaS product. Fashion Metric works with brands to gather customer information to better the online shopping experience. Their technology calculates a person's body measurements in seconds, helping ensure better clothing fit.
"With continuous data and analytics we can make a major impact in how apparel retailers manage their inventory, both in-store and online," Linton said.
Prior investors included Mark Cuban and Techstars. The company was originally headquartered in LA, but moved to Austin for Techstars.