Canada-based Bold Commerce has become Austin’s newest SaaS player with the addition of a sales office downtown.
The e-commerce software startup will operate from a WeWork space at 600 Congress Avenue. It plans to add 40 new sales and operations roles in Austin in the next year, including a director of enterprise sales and a director of partnerships.
The company also announced the appointment of Mike Sanchez to chief revenue officer. A SaaS industry veteran, Sanchez most recently served as VP of partner and agency sales for Austin-based WordPress app platform WP Engine. He’s also held leadership positions at BigCommerce and Rackspace.
Sanchez will lead Bold Commerce’s Texas team, which will be the company’s first hub outside its 350-head Winnipeg headquarters.
Following the company’s $16.5 million Series A in January, Bold Commerce began the search for a CMO and CRO to bolster its marketing and sales efforts, Sanchez said. It hired former Ricki’s president Deanna Traa as CMO and tapped Sanchez in Austin. His hire, combined with the city’s big tech and e-commerce presences, led the company to settle on Austin as the site for its first U.S. location.
“There's a combination of both talent in the markets and being closer to our partners,” Sanchez said. “A high percentage of our customers and partners are U.S.-based.”
Founded in 2013, Bold Commerce offers a suite of customizable apps for e-commerce retailers. Its apps support international sales, subscription sales and personalized checkouts, among other functions. Bold Brain, the company’s latest launch, uses artificial intelligence to generate tailored product recommendations for shoppers, and Bold Commerce will continue to focus on developing accessible AI products for merchants, Sanchez said.
“That is the kind of product we're going to be building into and making sure we invest a lot in that going into the future,” he added.
The company has more than 90,000 customers, including Jeffree Star, Zippo and Lucky Tackle Box, and almost 2,000 agency and technology partners. It’s also the leading app developer on online store platform Shopify, according to a company release.