VP of Marketing
2 weeks ago
The VP of Marketing is responsible for setting the strategic direction for the Aceable Inc. family of brands, driving customer acquisition, retention and engagement efforts, and establishing key metrics to determine the profitability of channels by product offering. You will be deeply involved in the design of future product offerings and expected to lead efforts to increase our TAM, increase our market share, and successfully grow our more recent wins to increase our average revenue per user (ARPU) through value-added services.
The VP of Marketing is a proven performance marketer and will have successfully applied your knowledge of cutting edge methods, tools, and channels including SEM, SEO, CRO (conversion rate optimization), social (paid and organic), affiliate, email, and nascent channels. You will understand the importance of building a compelling retail brand and creating an operation that sells a product and or service directly to a consumer who expects a seamless experience.