2 weeks ago
Support campaigns to help drive revenue through new merchant acquisition in order to meet or exceed revenue and pipeline targets.
Manage specific programs and the Mid Market / Enterprise media and lead generation strategy while recommending content applicable to campaigns, then work cross-functionally with Digital and Operations to oversee the execution of tactics.
Work cross-functionally with the Brand/Creative Manager to co-develop creative assets for each campaign.
Partner with the Digital, Marketing Automation, and Content teams to utilize a test and learn strategy (i.e., which programs drive the most SQLs, which content generates the most traction, which channels to leverage when and why, etc.).
Continuously measure and review campaign success, tweaking as needed to produce desired results.
Understand relevant systems (SalesForce, Marketo, JIRA, Periscope, GA) and how they interact to make sound campaign decisions.
Build excellent working relationships with all key business leaders, colleagues, and the broader team, including those in Product, Product Marketing, Analytics, and Sales.
Cultivate an environment of teamwork, openness, creativity, and continuous improvement.