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Biotech • Pharmaceutical
Lead paid media strategy and execution for patient recruitment across channels (Meta, Google, YouTube, Reddit, DSP). Optimize campaigns for CPL, conversion, and enrollment; allocate budgets; build landing pages and prescreeners; partner with site teams; leverage AI and data to improve targeting and creative; develop scalable playbooks; mentor junior marketers; ensure compliance with FDA, ICH, GCP, and company SOPs.
