Darkroom Benefits Overview

Owns content strategy, brand narrative, and creator marketing for Darkroom and Shadow. Develops funnel-driven content across LinkedIn, video, email, paid media, newsletters, webinars, press, and creator partnerships. Leads category positioning, creator sourcing and negotiations, editorial direction, campaign briefs, and performance measurement, with accountability for pipeline and conversions.

Own the technical CRM and lifecycle marketing program for a high-growth consumer technology client. Build event-triggered journeys, automations, segmentation, dynamic content, and cross-channel campaigns across email, SMS, push, and in-app. Manage ESP integrations, data feeds, deliverability, templates, QA, testing, reporting, and channel KPIs. Develop programs spanning lead capture, welcome, conversion, subscription activation, loyalty, repeat purchase, and win-back while troubleshooting platform and rendering issues.

Build and manage consumer communities for brand clients as a measurable growth channel. Responsibilities include selecting and configuring platforms, creating tiers and onboarding flows, moderating activity, coordinating launches, supporting creator events, routing customer feedback, developing SOPs, and reporting on engagement, content, referrals, signups, and sales. The role partners with creator, social, paid media, product, and brand teams and requires occasional travel, evening, and launch-weekend availability.