Dentsu Creative Benefits Overview

The Product Marketing Director will lead product marketing strategy, positioning, messaging, go-to-market execution, market research, launches, and post-launch optimization. The role serves as an Adobe technology subject matter expert and develops joint solutions with Merkle services. Responsibilities include cross-functional collaboration, KPI analysis, stakeholder engagement, competitive intelligence, and reporting to senior leadership. The position requires translating complex technical capabilities into customer benefits and driving product awareness, adoption, and growth.

Lead business transformation strategy for global clients, advising C-suite stakeholders, leading pitches, developing transformation frameworks, and shaping digital media products. Translate market data and technical insights into persuasive strategic narratives, build reusable intellectual property, facilitate diagnostic sessions, and support cross-border growth. Collaborate with product, engineering, UX, and account teams on discovery, user journeys, prototyping, and product-led transformation. Measure commercial impact through attribution, media mix modeling, and transformation performance analysis.