Search the 6 jobs at Optimal (formerly Effective Spend)

The Digital Marketing Manager (Paid Media) will drive new strategies and improve performance across paid channels. They will own client relationships, develop reports, analyze data, collaborate with the team, grow a team, ideate creative assets, strategize budget allocation, and work with industry experts and vendors.

The Digital PR Manager at Optimal is responsible for developing and executing creative pitch campaigns to secure high-quality press coverage, collaborating with the SEO team, managing client communications, and analyzing web analytics performance. This role offers the opportunity for growth and learning within Search Engine Optimization.

Paid Media Strategist responsible for developing digital marketing strategies, creating and managing advertising campaigns, optimizing campaigns, building client relationships, analyzing data, and managing advertising budgets at Optimal, a performance marketing agency.

The eCommerce and Marketplace Specialist at Optimal is responsible for planning, building, and optimizing ad campaigns and product listings on marketplace platforms like Amazon, eBay, & Walmart. The role involves campaign creation, management, organic listing optimization, catalog troubleshooting, and reporting & analysis.

The Associate Vice President of Accounting and Finance at Optimal is responsible for overseeing financial processes, reporting, and systems for divisions within the company. This role involves managing divisional finance leads, financial reporting, budgeting, cash flow forecasting, audit coordination, payroll processing, and financial analysis.

The Digital Marketing Specialist (Paid Media) will work with the PPC marketing team to build and optimize advertising campaigns on platforms such as Google, Facebook, and Amazon. The role requires analytical skills, creativity, and a growth mentality. Responsibilities include campaign creation, management and optimization, as well as reporting and analysis using tools like Google Analytics and Power BI.