Intellibright Benefits Overview

Lead paid search and paid social performance for enterprise and mid-market clients. Own revenue-focused KPIs, full-funnel SEM strategy, budget allocation, optimization, keyword and intent strategy, AI bidding guardrails, analytics partnerships, and executive reporting. Mentor SEM staff, identify growth opportunities, and guide performance decisions tied to lead quality, efficiency, client retention, and revenue contribution.

Manage paid search and paid social campaigns for B2B lead-generation clients. Responsibilities include campaign development, keyword and query optimization, budget pacing, bid management, automation, lead-quality tracking, CRM attribution, client reporting, and performance optimization. The role partners with analytics, CRO, landing page, and website teams to connect media activity with pipeline and revenue while escalating significant performance trends.

Own HubSpot implementation and administration for clients and Intellibright, including portal configuration, data migration, workflow automation, integrations, reporting, pipeline setup, forecasting, CRM hygiene, and user support. The role also builds internal outbound infrastructure and contributes to growing the company’s HubSpot practice and client revenue.