LawnStarter Benefits Overview

Manage paid search strategy and execution across multiple brands, handling campaign optimization, performance metrics, and cross-channel interactions to achieve growth targets effectively.

The Director of Conversion Rate Optimization will own landing pages in Webflow, conduct A/B tests, and use AI and analytics to improve the company's visit-to-customer rate. This involves building a rigorous experimentation program and optimizing conversion performance across paid and organic channels.

The Director of Paid Social & Video will oversee acquisition campaigns for homeowners and service providers across multiple platforms, ensuring profitability and effective budget management. This role involves hands-on execution, building a testing framework, managing cross-channel partnerships, team building, and developing multi-audience strategies with a strong focus on performance metrics such as CAC and LTV:CAC.