Optimal (formerly Effective Spend)

HQ
Austin
Total Offices: 2
81 Total Employees
Year Founded: 2008

Articles about Optimal (formerly Effective Spend)

Featured Articles

11 Austin SEO Agencies With Expertise in Organic Growth
Anthony Corbo Anthony Corbo
Published on August 25, 2025

11 Austin SEO Agencies With Expertise in Organic Growth

Alyssa Schroer Alyssa Schroer
Updated on April 15, 2026

17 Digital Marketing Agencies in Austin to Know

18 Digital Marketing Agencies in Austin to Know
Jeff Rumage Jeff Rumage
Updated on March 27, 2025

Effective Spend Opens New Austin Office in ‘Butter Half’ Building

The Austin-based digital marketing company has nearly doubled its headcount in less than four years.

Effective Spend Opens New Austin Office in ‘Butter Half’ Building

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Author Unknown
Updated on March 27, 2025

Now Hiring: These 11 Austin Companies Are Looking for Top Talent

Find exactly what you're looking for in the Lone Star State.

Now Hiring: These 11 Austin Companies Are Looking for Top Talent
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Anthony Corbo Anthony Corbo
Updated on August 25, 2025

11 Austin SEO Agencies With Expertise in Organic Growth

11 Austin SEO Agencies With Expertise in Organic Growth
Alyssa Schroer Alyssa Schroer
Updated on April 15, 2026

17 Digital Marketing Agencies in Austin to Know

18 Digital Marketing Agencies in Austin to Know
Jeff Rumage Jeff Rumage
Updated on March 27, 2025

Effective Spend Opens New Austin Office in ‘Butter Half’ Building

The Austin-based digital marketing company has nearly doubled its headcount in less than four years.

Effective Spend Opens New Austin Office in ‘Butter Half’ Building
3 Days AgoSaved
Hybrid
Austin, TX, USA
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Manager drives strategies across paid channels, oversees client relationships, mentors junior marketers, and analyzes campaign performance to optimize results.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Sr. Programmatic Advertising Manager will manage programmatic media strategy, campaign optimization, budget allocation, and collaboration with teams to drive client results.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Develop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.