Manage and optimize programmatic advertising campaigns across DSPs (DV360, The Trade Desk, Beeswax, StackAdapt). Develop strategy, allocate budgets, negotiate publisher deals, perform deep-dive reporting and analysis, guide creative testing, and present recommendations to clients to meet KPIs.

Develop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.

The Paid Media Specialist will execute and manage paid media campaigns, utilizing analytical and creative skills to optimize performance and achieve client goals.