Retention Marketing Associate
2 weeks ago
As part of the performance marketing team, the Retention Marketing Associate will primarily be responsible for developing and executing retention campaigns and automated programs to improve engagement and conversions.
You will drive the day-to-day campaign execution and optimization for our retention channels (Email, Push, SMS) and be responsible for supporting product origination and retention goals, for all core products. You will constantly be analyzing campaign data to drive increases in KPI’s through a test and iterate approach. You will help strategize new programs and be responsible for campaign/program creation (including template build, design and content curation, testing, audience building and performance analysis.)
As part of a fast-growing, yet lean, venture-backed financial technology startup, you will need to be able to make decisions quickly while learning from others on your team. You will report to the Retention Marketing Manager and work closely with others in marketing, product, and analytics.