Content Marketing Specialist - Product Marketing

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HomeAway Software is looking for a Content Marketing Specialist to join our team. HomeAway Software delivers the leading software and mobile app solutions needed by professional vacation property managers to attract guests, run their business, and deliver great guest experiences. The Content Marketing Specialist will report in to HomeAway Software's Senior Marketing Manager.

Responsibilities include a mix of content management and demand generation efforts. Strong writing capabilities and strong project management skills are mandatory. Our ideal candidate is creative, strategic, adaptable, data-driven, and strongly motivated to contribute in any way possible to the success of the team, our customers and our initiatives. Real passion for software, travel, content marketing, and customer success is a requirement!

Responsibilities:

  • Develop and maintain the editorial calendar which supports the software team’s marketing objectives.
  • Write and manage the production of key content deliverables, including brochures, articles, ebooks, blog posts, videos, and webinars. Ability to develop a range of content from short, quick content to larger, more in-depth pieces.
  • Support demand gen and product marketing team members with editing, copywriting and proofreading.
  • Own the content development process end to end working with internal and external resources.
  • Plan, execute and moderate monthly webinars.
  • Support the marketing team with project management and copywriting for events, including breakfast seminar and trade shows.
  • Maintain and track processes and progress of various campaigns and initiatives.
  • Have a keen eye for detail.
  • Ability and willingness to help out in other areas of marketing, as needed. 

Profile/Skills:

  • Bachelor’s degree, preferably in journalism or marketing.
  • 2+years of B2B content marketing experience, preferably in the software or technology space.
  • Excellent research, writing and editing skills, with professional examples to back it up.
  • Track record of learning new audiences and delivering content that engages them.
  • Copywriting and editing experience across a variety of content media.
  • Working knowledge of core SEO concepts.
  • Ability to learn and use new marketing software and technologies, such as Salesforce, Eloqua, Cvent.
  • Experience with Adobe Creative Suite a plus.
  • Social media experience a plus.
  • Strong communications skills and ability to work cross-functionally with peers inside and outside of your team. 

Benefits & Perks:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Vacation rental on a yearly basis (taxable benefit)
  • Employee Stock Purchase Program
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on HomeAway.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress

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Location

Expedia Group has three offices in the Austin area with a 16-story building now open in the Domain.

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