Copy Manager

| Austin

Expedia

Vrbo is seeking a senior-level copywriter with management experience to help us deliver engaging content for video and channel marketing. The Copy Manager role will sit on the Creative Dept., our internal creative agency, reporting to the Associate Creative Director of Copy and Fun Times.

The ideal candidate for this role is both a doer and a leader.

You’ll serve as the lead writer on our video team, developing concepts, scripts and other content for a wide range of video needs, including social, YouTube and broadcast. You’ll work with other writers, art directors, editors and motion designers to bring ideas to life in a way that makes people say, “My, that Susan sure can develop concepts and scripts” or, “Holy hell, Trevor helps bring ideas to life like nobody’s business.”

You’ll also directly manage a team of 3–4 writers who work on content for channels such as social media and email. You’ll inspire them to push their work, help build both their creative confidence and soft skills, assist them in solving problems, and also approve expenses and other fun manager-y stuff.

An online portfolio with samples of video work is required to apply. For real. No scrubs.

What You'll Do

Responsibilities

  • Serve as our day-to-day lead video writer, concepting, writing and collaborating to produce a wide range of extra-dope vids

  • Manage a team of 3–4 writers in our Austin office

  • Concept and write for integrated campaigns and other projects as the need arises

  • Act as a creative leader on the team, providing mentorship, creative guidance and editing to other writers

  • Help evolve our brand, ensuring that it feels interesting and authentic, and that we maintain a consistent voice in everything we produce

Who You Are

Skills and experience

  • A degree in Advertising, English, Journalism, or a related field (and/or a degree from the school of hard knocks)

  • At least 8 years of experience as a copywriter for tourism, lifestyle or consumer brands within an agency or in-house creative team

  • Some experience managing copywriters is required

  • Deep video experience tops to botts, from concept to completion

  • Experience writing copy for integrated campaigns

  • Experience leading conceptual brainstorms and developing ideas for pitches

  • A background in building/working against editorial calendars is a real plus

  • A master/mistress of voice and tone

  • Motivated, highly organized, flexible and detail oriented

  • Strong communication and presentation skills

Critical success factors

  • A conceptual mind: you’re constantly scheming up big ideas and probably carry around a Moleskin everywhere like a real nerd

  • A passion for video, social media, branding, brainstorming and collaboration

  • A calm demeanor and positive attitude that inspire those around you  

  • Strong organizational abilities: While you’re a true creative, you also know it takes process and planning to produce outstanding work at scale 

  • Deadline-driven: You take pride in consistently delivering great work that’s on target, on brand and on time

About the Creative Department
The Creative Department is an international, multi-disciplinary group of creatives with a deep curiosity about the world and a passion for travel. As part of the Global Brand team, we’re responsible for imagining, developing and delivering world-class creative that engages, informs and drives results. We’re the dreamers and doers behind global and regional marketing campaigns, always-on channels, and technical initiatives that help scale it all. We seek the industry’s best storytellers, visual artists, and technical experts to help us tell the Vrbo story around the world.

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Parental leave for up to 20 weeks (dependent on eligibility).
  • Paid vacation and sick time.
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on VRBO.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo:


In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of VRBO and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

Vrbo has six offices in the Austin area with a 16-story global headquarters now open in the Domain.

An Insider's view of Vrbo

What’s the vibe like in the office?

Some of us have been working together for 5+ years and have been there for each other during engagements, births, divorces…you name it. They have truly been my second family and my coworkers are the best part of coming to the office every day.

Amanda

Director, B&B Sales and Supply

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Advertising Account Executive

What makes someone successful on your team?

Being a successful finance person means being a strong business partner and not only understanding what is happening throughout the business but also being insatiably curious about it. It’s not enough to just know math, or know the numbers; you need to know where those numbers come from, how they get there and what's driving that result.

Sharon

Sr. Director Global Finance Operations

How do your team's ideas influence the company's direction?

The Talent Acquisition team is always pitching innovative ideas at our 120-day planning sessions that directly impact the company and recruitment experience. It’s amazing to see how quickly we’re able to implement new ideas every 120 days and measure the results. We’ve seen everything from employee referral reform to self-defense classes in Austin.

Marisela

Director, Global Talent Acquisition

What projects are you most excited about?

I'm on a team that's investigating the integration of react-native into our existing mobile app and my focus is primarily on bridging our existing native analytics packages into the react-native side of things. This allows us to adapt and improve based on what customers do while using our product,

Andrew

Software UI Engineer

What are Vrbo Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
HomeAway offers up to 20 weeks of paid parental leave (yes, dads, too!) for eligible new parents with at least 1 year of service.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
9 paid holidays + 2 floating holidays you can take any time during the year.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We were recognized by the Austin American-Statesman for having the most generous parental leave in Austin!

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