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Senior Manager, Channels & Content

| Austin

HomeAway, a world leader in the vacation rental industry, is the place to book beach houses, cabins, and condos with more than two million places to stay in 190 countries. The site makes it easy to find and book the perfect vacation rental for any getaway, often for less than the cost of traditional hotel accommodations. HomeAway is part of the Expedia Group family of brands.

The Opportunity:

The Senior Manager of Global Channels & Content is part of the Global Partner Marketing Organization and is responsible for building awareness with HomeAway owners and managers on all of the things we’re doing to save them time and help them make more money. We are looking for a seasoned, analytical leader that has experience distributing effective, customer-centric communications. Building and leading your group of channel authorities and content creators, you will ensure we take an informed approach to enabling our partners. The role will bring to bear both your experiences coordinating and executing content marketing deliverables as well as your channel measurement, optimization, and operations experiences. 

Due to the entrepreneurial and dynamic nature of our business, it's imperative that you can operate successfully at a strategic level but you are equally comfortable in the details. Our ideal candidate is strategic, adaptable, data-driven, and strongly motivated to contribute in any way possible to the success of our team, our customers, and our global initiatives. 


Planning and Management

  • Develop and optimize HomeAway partner channel strategy 
  • Establish channel best practices (strategy and operations) 
  • Build and optimize content and editorial calendars for different initiatives across all HomeAway partner channels
  • Plan and oversee content pieces ranging from short quick content to larger pieces that are part of integrated marketing programs
  • Lead the content development process end to end working with internal and external resources 
  • Maintain and track processes and progress of various campaigns and initiatives


  • Reach HomeAway customers worldwide with relevant, on-brand stories 
  • Ensure that strategic customer communications come to life and reach a majority of our audiences


  • Develop a channel playbook rooted in performance and customer reach 
  • Develop a framework to track and measure performance of every piece of content and optimize/ test to improve reach and engagement over time
  • Summarize insights and conversations into actionable reports that lead to optimizations and communication enhancements, ultimately improving product adoption, retention and net promoter scores over time


  • Coach, lead and build a team of content creators and channel experts
  • Establish processes and frameworks that enable a best-in-class communication platform
  • Collaborate with and influence across the HomeAway organization, i.e., Product Managers, Marketers, and executive leadership.
  • Recommend innovative ways to reach our target audiences

Profile / Skills:

  • 5+ years experience in channel strategy, operations, management, and measurement
  • 2+ years experience in content strategy, management, and execution, including coordination of campaigns, project management and content creation
  • 3+ years managing people
  • Strong strategic/ analytical / reporting and communication skills 
  • Expertise in A/B testing and analysis
  • Demonstrated history working in close partnership and developing strong relationships with product management, internal marketing teams, and external agencies 
  • Copywriting and editing experience across a variety of content media
  • Familiarity with all content formats: video production, blogs, testimonials, webinars, whitepapers, Photoshop
  • Readiness and flexibility

Benefits & Perks:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Vacation rental on a yearly basis (taxable benefit)
  • Employee Stock Purchase Program
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on HomeAway.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM


HomeAway has six offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.

An Insider's view of HomeAway

What’s the vibe like in the office?

Some of us have been working together for 5+ years and have been there for each other during engagements, births, divorces…you name it. They have truly been my second family and my coworkers are the best part of coming to the office every day.


Director, B&B Sales and Supply

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.


Advertising Account Executive

What makes someone successful on your team?

Being a successful finance person means being a strong business partner and not only understanding what is happening throughout the business but also being insatiably curious about it. It’s not enough to just know math, or know the numbers; you need to know where those numbers come from, how they get there and what's driving that result.


Sr. Director Global Finance Operations

How do your team's ideas influence the company's direction?

The Talent Acquisition team is always pitching innovative ideas at our 120-day planning sessions that directly impact the company and recruitment experience. It’s amazing to see how quickly we’re able to implement new ideas every 120 days and measure the results. We’ve seen everything from employee referral reform to self-defense classes in Austin.


Director, Global Talent Acquisition

What projects are you most excited about?

I'm on a team that's investigating the integration of react-native into our existing mobile app and my focus is primarily on bridging our existing native analytics packages into the react-native side of things. This allows us to adapt and improve based on what customers do while using our product,


Software UI Engineer

What are HomeAway Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
HomeAway offers up to 20 weeks of paid parental leave (yes, dads, too!) for eligible new parents with at least 1 year of service.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
9 paid holidays + 2 floating holidays you can take any time during the year.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We were recognized by the Austin American-Statesman for having the most generous parental leave in Austin!