Manager, NA Trading & Performance Monitoring
ExpediaManager, NA Trading & Performance Monitoring
Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories? That is what we do here at Vrbo. We are the leading vacation rental website in the world with more than 1.2 million properties listed. We have millions of visitors to our site per year and serve more than one million-page views per month. Our mission is to make every vacation rental in the world available to every traveller in the world through our online marketplace.
An exciting opportunity has arisen at Vrbo for a Manager, Growth Marketing. This is a leadership role, reporting to the Global Sr Manager of Trading & Performance Monitoring, Growth Marketing. This role will be accountable to drive growth and return-on-investment for all performance channels in Vrbo’s North and South American markets and working in partnership with other regional and cross-functional leaders.
Background and experience in digital marketing and analytics is highly desirable, along with technical expertise of performance marketing channels. The successful candidate will be highly data-driven, customer-centric with a proven track record of driving growth within an e-commerce environment.
Responsibilities include, but are not limited to the following:
Complete accountability for Americas growth marketing performance ensuring that it meets and/or exceeds the main target KPIs; both from a growth and ROI (Return-On-Investment) perspective
Daily trading and performance monitoring for all Growth Marketing Channels (SEM, SEO, Affiliates, META, Display, Email, and apps)
Co-own (with finance team) the forecasting process and implementation for all Growth Marketing Channels
Ensure effective budget management across all Growth Marketing channels
Analyse, interpret, and communicate all key business metrics to senior management
Develop and implement large-scale Growth Marketing strategies across all super regions to maximize revenue and ROI for all Growth Marketing Channels
Coordinate with Retail & Destination Management teams to align on tactical implementations and ensure that regional and destination level performance is in line with the objectives set out for the channel
Cross-team coordination to ensure consistency of messaging and user experience; work closely with other internal international teams to report on and share best practices
Hire and direct management of marketing analysts, and contributing to their ongoing development and career progression
To be successful the candidate will bring the following qualifications:
Extensive online marketing expertise; with demonstrable experience in multiple performance marketing disciplines, actively managing multi-million-dollar programs through SEM and programmatic platforms
Very strong financial modelling and report building skills with a passion to then communicate out insights and findings from these models/reports
Highly analytical and methodical with a problem-solving approach; must be metric focused and embed a test-and-learn culture and data driven decision making
A proven record of delivering WoW improved performance within an e-commerce driven environment
A collaborative approach and ability to interact with cross-functional teams including engineering, marketing, finance, and product
BA or BSc degree level qualifications, ideally with a Marketing, Business Management, or Finance major; MBA qualification a plus
- Benefits & Perks:
- Competitive health and insurance benefits
- Competitive salary
- Annual target bonus or commission
- Parental leave for up to 20 weeks (dependent on eligibility
- Paid vacation and sick time
- Employee Stock Purchase Program
- Free snacks and beverages
- Frequent company update talks with our leadership team
- Free listing on Vrbo.com
- Electronic, adjustable stand-up desk
- Discounted Metro & Rail pass
- Casual dress
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.About Vrbo
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.
Vrbo is part of HomeAway and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.