Associate Account Director, Performance Marketing

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It's not every day we have a chance to make the world a healthier place—but here, it’s our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It’s with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It’s our passion. And if you’re still reading, we’re guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don’t just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?

ROLE SUMMARY

We are seeking an Associate Account Director, Performance Marketing to join our team! As an Associate Account Director, Performance Marketing, you’ll be responsible for our performance marketing focused client relationships. You’ll establish yourself as a trusted partner to clients, and will use your expertise in performance marketing to guide them to the best solution for their business objectives. You will orchestrate advanced marketing and advertising campaigns for our clients, leveraging your capabilities in dynamic ad creative, personalization, advanced integration of DMPs, and the adtech and martech ecosystems.

What You’ll Do:

Client Relationship

  • You’ll be the main W2O point of contact with the client marketing team, developing and maintaining meaningful and productive client relationships to ensure that strategic recommendations and deliverables surpass client expectations
  • Initiate on-going communication with clients to manage and align expectations, ensure staffing resources and performance expectations are met and provides ongoing strategic counsel
  • Provide proactive counsel on research findings, the external marketplace, competitive pressures and brand influences to sell agency expertise, gains consensus on creative ideas, and develops strategic initiatives
  • Manage multiple client engagements of varying sizes in a fast-paced environment

Strategy

  • Collaborate with client peers to drive strategic solutions that respond to business and communications challenges
  • Identify new opportunities to help their business and brand
  • Create thoughtful, clear, concise decks that outline business objectives, POVs, strategic plans, etc.
  • Provide counsel and guidance internally and with client on overall campaign performance, guiding creative and placement optimizations, providing strong input on measurement data, and guiding the team on all reporting outputs. Must have strong knowledge of the platforms and data used to support and measure the overall performance of the campaign
  • Thoroughly understandsW2O’s capabilities and demonstrates a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success, reach a broader audience and use all the tools at their disposal

Operations

  • Inspire and leads internal teams to ensure technical and operational excellence in all executions
  • Serve as the escalation point for execution and project challenges, utilizing technical and influence skills to problem solve and keep projects on-time and on-budget
  • Partner with practice and shared service leads throughout the business to identify opportunities to streamline, elevate and innovate our tactical processes, incorporating feedback from direct reports
  • Work directly with Account and Media counterparts to develop, vet, and execute campaign scopes and ensures all team members are tracking to responsibility/budget

Who You Are:

  • You’ve achieved a leadership position at a pharmaceutical/advertising/healthcare or biotech organization
  • 4+ years of active management of a client’s performance marketing/advertising-driven activities across display, video, social and search
  • Solid knowledge of at least two online advertising platforms (AdWords, DoubleClick, MediaMath, Trade Desk, Facebook) and processes, and general familiarity with tag management tools (GTM or Tealium)
  • Mastery of dynamic creative personalization and multi-channel optimization
  • Understanding of web and app technology including but not limited to tagging, cookies, SDKs and tracking codes
  • Exceptional project management skills; demonstrated ability to work under pressure to meet deadlines, prioritize and manage detailed budgets
  • Informal/formal presentation and writing skills; including presenting to clients
  • Skilled in data communication 

Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.

*All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation. 

Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester ® , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: http://www.realchemistry.com/

Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.

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We are currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them!

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