Content Marketing Intern
About Us:
HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.
The Opportunity:
We are seeking a talented, high-performing and motivated undergraduate student to optimize and improve HomeAway’s customer email touchpoints. In this role, you will become familiar with the HomeAway customer journey from acquisition, to onboarding, and beyond. Your highly visible intern project will consist of auditing existing email and performance, making data-driven recommendations to key internal partners, and executing agreed upon enhancements. The ideal candidate is tech and marketing-savvy and has familiarity with content marketing, email marketing, and marketing automation..
Primary Responsibilities:
- Understand the HomeAway customer experience
- Evaluate existing email cycle content and performance
- Recommend and execute content optimizations
- Support the Global Product Marketing team in creating content pieces
- Contribute to content and editorial calendars and progress on different initiatives
Qualifications and Skills:
- Relevant intern experience in content creation, content marketing, or email automation
- Creative and innovative thinker with a “can do” attitude
- Excellent knowledge of Microsoft Excel and PowerPoint and experience in analysis, research and presentation creation
- Excellent analytical skills and ability to interpret data and provide actionable insights
- At ease in successfully collaborating across teams and geographies
- Comfortable with ambiguity and imperfect information; shown skill in solving problems creatively
- Very strong interpersonal and communication skills and the ability to use them internally, externally, and at all levels
- Desire to grow and expand knowledge base
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.