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Global Integrated Traveler Marketing Specialist

| Austin

HomeAway, a world leader in the vacation rental industry, is the place to book beach houses, cabins, and condos with more than two million places to stay in 190 countries. The site makes it easy to find and book the perfect vacation rental for any getaway, often for less than the cost of traditional hotel accommodations. HomeAway is part of the Expedia Group family of brands.

The Opportunity:

HomeAway is seeking a talented, high-performing and motivated marketer to execute multi-channel marketing efforts, driving brand awareness and bookings. Reporting to the Global Traveler Marketing Manager, you will work with a matrixed team of channel owners to deliver OKRs (Objectives and Key Results) on a 120-day planning cycle.

You should have experience working in cross-organizational teams, thinking both creatively and critically and have ample reporting/analysis aptitude. We’re looking for a self-starter equally excited about developing strategy and executing. This is a global role so being able to apply strategies at a global level and collaborate with global peers is critical.

Primary Responsibilities:

  • Be the expert of our customers. This includes gathering insights, demographics, needs, pain points and value propositions globally. You will develop a deep understanding of the marketing channels our customers interact with and their media consumption, work with creatives to develop assets that align with your insights, and work with the marketing channel leads to execute the campaigns.
  • Develop creative briefs required for campaigns for agency or internal creative resources.
  • Track year-over-year growth of our customer base and bookings by our key customer segments.
  • Responsible for reporting on campaign performance (holistically and by channel) and provide recommendations for optimizations within campaigns.
  • Provide thoughtful campaign and customer segment analysis in order to inform OKRs and 120 day planning.
  • Execute and program lead integrated marketing campaigns from start to finish.
  • Develop robust testing roadmaps across all channels to inform future plans and unlock winning marketing assets.
  • This role will work cross-functionally to build target customer segments, align on key messages, expand customer personas and ultimately support the go-to-market communication plan.
  • Recommend innovative ways to reach our target audiences.
  • Collaborate and influence across the organization by participating in strategy sessions with key marketing channel and marketing strategy leaders.
  • Drive GBV (gross booked value) and booking volume through execution of integrated omni-channel marketing campaigns and always - on programs, utilizing all appropriate paid channels (TV, Radio, OOH, Social, SEM, Display, Affiliates), owned channels (CRM, website, App, Social) and earned channels (PR, referral).
  • Collaborate with Product and Product Marketing teams to ensure that marketing initiatives consider the holistic customer journey throughout the site and App experience.

To be successful in this exciting role you will need:

  • Excellent communication skills with high attention to detail and a good eye for design.
  • Good analytical skills, able to report on campaign performance and present the results clearly.
  • Highly organized, able to handle multiple projects concurrently and adhere to deadlines.
  • Working knowledge of core marketing channels including but not limited to Email, Display, Social, Landing Pages, and Mobile App.
  • Expertise in test and learn environment including A/B testing, analysis, etc.
  • Ability to work in a dynamic and ever-changing work environment, flexible.

We’ll expect you to have the following:

  • Minimum of 5 years’ experience in a marketing, internet or eCommerce role.
  • Completed marketing, business or similar relevant Bachelor’s degree.
  • Proven ability to deliver on and exceed goals.
  • Experience executing and developing omni-channel campaigns.
  • Success in working in cross-functional teams and with agencies/partners in different locations and countries, aligning multiple key stakeholders and departments.
  • Working in an Agile marketing environment a plus.

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Paid vacation and sick time.
  • Vacation rental on a yearly basis (taxable benefit).
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on HomeAway.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

HomeAway has six offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.

An Insider's view of HomeAway

What’s the vibe like in the office?

Some of us have been working together for 5+ years and have been there for each other during engagements, births, divorces…you name it. They have truly been my second family and my coworkers are the best part of coming to the office every day.

Amanda

Director, B&B Sales and Supply

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Advertising Account Executive

What makes someone successful on your team?

Being a successful finance person means being a strong business partner and not only understanding what is happening throughout the business but also being insatiably curious about it. It’s not enough to just know math, or know the numbers; you need to know where those numbers come from, how they get there and what's driving that result.

Sharon

Sr. Director Global Finance Operations

How do your team's ideas influence the company's direction?

The Talent Acquisition team is always pitching innovative ideas at our 120-day planning sessions that directly impact the company and recruitment experience. It’s amazing to see how quickly we’re able to implement new ideas every 120 days and measure the results. We’ve seen everything from employee referral reform to self-defense classes in Austin.

Marisela

Director, Global Talent Acquisition

What projects are you most excited about?

I'm on a team that's investigating the integration of react-native into our existing mobile app and my focus is primarily on bridging our existing native analytics packages into the react-native side of things. This allows us to adapt and improve based on what customers do while using our product,

Andrew

Software UI Engineer

What are HomeAway Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
HomeAway offers up to 20 weeks of paid parental leave (yes, dads, too!) for eligible new parents with at least 1 year of service.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
9 paid holidays + 2 floating holidays you can take any time during the year.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We were recognized by the Austin American-Statesman for having the most generous parental leave in Austin!