Expedia

Vrbo is seeking a hardworking, high-performing and motivated Integrated Marketing Manager to drive multi-channel marketing efforts. In this role, you’ll deliver strategy, planning, execution, and reporting of integrated marketing campaigns and work inter-departmentally to achieve your objectives.

You’ll be tasked with developing strategies to bring brand positioning to life, drive product comprehension/adoption, communicate standard methodologies within the Vrbo marketplace, and increase overall Net Promoter Score. You’ll lead the delivery of customer love campaigns, the management of medium and large marketing launches, and you’ll help run the customer narrative. Critical to being successful in the role includes developing a deep understanding of Vrbo’s customers in order to successfully communicate key messages.

It is imperative that you are passionate about driving optimal engagement using innovative marketing approaches. This role will bring to bear your experiences in cross-organizational people management skills, creativity, project management, and technical aptitude. Due to the entrepreneurial and dynamic nature of our business, we are looking for team members who can operate successfully at a strategic level and who are equally confident the detailed execution dimension of marketing.

What You'll Do:

Marketing fundamentals:

• Design, execute and communicate integrated marketing plans to meet business objectives including education / awareness and adoption
• Build and execute end to end integrated marketing campaigns (identifies goals, risks, audience, messages, and approaches)
• Utilize data to create and target customer segments at an expert level
• Think end-to-end about our offering to customers (channels, event promotions, content, comms, product, commercial/retail offerings, etc).
• Set appropriate timeframes and final deadlines for cross functional teams.
• Identify insights needed to validate marketing plans.
• Use data to continuously improve on marketing plans.
• Identify and conduct competitive research to drive business results.
• Ensure the look, tone, feel and ​​key messages remain consistent and effective.
• Display mastery through presenting and explaining customer insights, marketing plans and campaign results tailored to various audiences based on audience experience, background and expectations.

Who You Are:

Profile/Skills:

• 5+ years of marketing experience - specifically in internet or ecommerce, preferably in an international or global capacity
• Experience partnering with Sales and Customer Support teams to become a customer expert and advocate
• Ability and examples of working in close partnership and developing strong relationships with product and marketing teams
• Examples of successfully launching campaigns
• Proven examples of increasing renewal/retention rate through well-executed marketing
• Proof of successfully working in a global, matrixed organization
• Good understanding of and record for successful delivery of go-to-market activities
• Strong analytical and interpersonal skills

Definition of success:

• Increased retention and engagement rates
• Measurable improvements in customer satisfaction
• Smooth and coordinated campaigns across all regions with adaptations for local requirements, maximizing feature adoption and minimizing customer contact rates
• Excellent working relationship with product management, product marketing, customer experience and sales teams
• Strong relationships built throughout the organization

Benefits & Perks:

• Competitive health and insurance benefits.
• Competitive salary.
• Annual target bonus or commission.
• Parental leave for up to 20 weeks (dependent on eligibility).
• Paid vacation and sick time.
• Employee Stock Purchase Program.
• Free snacks and beverages.
• Frequent company update talks with our leadership team.
• Free listing on VRBO.com.
• Electronic, adjustable stand-up desk.
• Discounted Metro & Rail pass.
• Casual dress.

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo:

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of VRBO and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.