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Manager, Growth Marketing

| Austin

HomeAway, a world leader in the vacation rental industry, is the place to book beach houses, cabins, and condos with more than two million places to stay in 190 countries. The site makes it easy to find and book the perfect vacation rental for any getaway, often for less than the cost of traditional hotel accommodations. HomeAway is part of the Expedia Group family of brands.

The Opportunity:

An opportunity has arisen for a Manager, Growth Marketing to lead the Americas trading and performance monitoring team. In partnership with other regional and cross-functional leaders, you will be accountable to drive growth and return-on-investment for all performance channels in our North and South American markets. Working with a high degree of autonomy, you will build and develop a team of Analysts to oversee the performance of our growth marketing channels.

A background and experience in digital marketing and analytics is required, along with a technical expertise of performance marketing channels and e-commerce environments. You should also be keenly customer-centric, curious by nature and able to collaborate with cross-functional teams (engineering, marketing, finance, and product).


  • Complete accountability for Americas growth marketing performance ensuring that it meets and/or exceeds the main target critical metrics; both from a growth and return-on-investment perspective
  • Daily trading and performance monitoring for all growth marketing channels (SEM, SEO, Affiliates, META, Display, Email, and apps)
  • Co-own (with finance) the channel forecasting and implementations process
  • Ensure effective budget management across all growth marketing channels
  • Analyze, interpret, and communicate all key business metrics to senior management
  • Develop and implement large-scale growth marketing strategies across all super regions to maximize revenue and ROI for all Growth Marketing Channels
  • Hiring and direct management of marketing analysts, and contributing to their ongoing development and career progression
  • Coordinate with Retail & Destination Management teams to align on tactical implementations and ensure that regional and destination level performance is in line with the objectives set out for the channel
  • Cross-team coordination to ensure consistency of messaging and user experience; work closely with other internal international teams to report on and share standard methodologies


  • You have extensive online marketing expertise, with a minimum of 5 years’ experience in multiple performance marketing disciplines, actively leading multi-million dollar programs through SEM and programmatic platforms
  • You have very strong financial modeling and report building skills with a passion to then communicate out insights and findings from these models/reports
  • You are highly analytical and methodical with a problem-solving approach; you are metric focused and embed a test-and-learn culture and data driven decision-making
  • You have a consistent record of delivering week over week improved performance within an e-commerce environment
  • You have BA or BSc degree level qualifications; MBA qualification a plus
  • You are fluent English, other languages are a plus

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Paid vacation and sick time.
  • Vacation rental on a yearly basis (taxable benefit).
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on HomeAway.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM


HomeAway has six offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.

An Insider's view of HomeAway

What’s the vibe like in the office?

Some of us have been working together for 5+ years and have been there for each other during engagements, births, divorces…you name it. They have truly been my second family and my coworkers are the best part of coming to the office every day.


Director, B&B Sales and Supply

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.


Advertising Account Executive

What makes someone successful on your team?

Being a successful finance person means being a strong business partner and not only understanding what is happening throughout the business but also being insatiably curious about it. It’s not enough to just know math, or know the numbers; you need to know where those numbers come from, how they get there and what's driving that result.


Sr. Director Global Finance Operations

How do your team's ideas influence the company's direction?

The Talent Acquisition team is always pitching innovative ideas at our 120-day planning sessions that directly impact the company and recruitment experience. It’s amazing to see how quickly we’re able to implement new ideas every 120 days and measure the results. We’ve seen everything from employee referral reform to self-defense classes in Austin.


Director, Global Talent Acquisition

What projects are you most excited about?

I'm on a team that's investigating the integration of react-native into our existing mobile app and my focus is primarily on bridging our existing native analytics packages into the react-native side of things. This allows us to adapt and improve based on what customers do while using our product,


Software UI Engineer

What are HomeAway Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
HomeAway offers up to 20 weeks of paid parental leave (yes, dads, too!) for eligible new parents with at least 1 year of service.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
9 paid holidays + 2 floating holidays you can take any time during the year.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We were recognized by the Austin American-Statesman for having the most generous parental leave in Austin!