Sr. Marketing Automation Specialist
Sr. Marketing Automation Specialist, Global CRM & Marketing Automation
Overview:
HomeAway is seeking a talented marketing professional to manage the coordination and execution of email campaigns from idea generation through delivery. An ideal candidate will have experience with: marketing technologies and automation, project management, email marketing strategy, and working with cross-functional teams. This position will work directly with global and local marketing, technology and product teams spanning HomeAway’s entire brand portfolio, including 20+ brands across 10 geographies around the world.
Primary Responsibilities:
-Plan, develop, and execute both ad-hoc communications and complex Partner lifecycle campaigns.
-Work daily in world-class Marketing Automation tool to build and maintain global email campaigns for all HomeAway brands.
-Optimize and maintain industry best practices for HomeAway's marketing automation ecosystem by actively exploring and implementing new features, functionality releases, advanced workflows, personalization, and innovative segmentation.
-Work with Product and Technology Teams to scope data requirements, dependencies and workflows for email campaigns.
-Partner with performance channels to execute integrated x-channel campaigns.
-Implement A/B testing strategies and future testing roadmap.
-Measure and analyze campaign effectiveness including email and conversion metrics.
Qualifications and Skills:
-Minimum 5-7 years of marketing experience.
-Advanced experience using MA platform required. Eloqua experience a plus.
-Excellent analytical skills and ability to interpret data and provide actionable insights.
-Strong understanding and knowledge of email best practices, innovation, and technologies.
-Intellectual and analytical curiosity – initiative to dig into the “why” of various results.
-Must be comfortable with uncertainty. Projects and assignments will change rapidly, must be flexible enough to accommodate changing priorities and timelines.
-Able to work with different business units and teams, often across multiple countries, to gather input and communicate findings and practices company-wide.
-Able to work independently and proactively.
-HTML experience highly preferred.
-Capable of successfully collaborating across teams and geographies.
-Bachelor’s degree required
Benefits:
-Great medical & dental plans
-Competitive salary
-Target Annual Bonus
-Employee Stock Purchase Plan
-4 weeks paid vacation
-Free vacation rental on a yearly basis (taxable benefit)
-Free drinks & snacks
-Company update talks with our leadership team
-Free listing on HomeAway.com
-Electronic adjustable stand-up desk
-Discounted pass for Metro (Rail & Bus)