Media Strategist

| Austin, TX, USA | Hybrid
Employer Provided Salary: 70,000-80,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritizes innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction is looking for individuals who thrive in an autonomous work environment, seek out ways to meaningfully contribute to our shared success and embrace growth both personally and professionally.
With a fully remote workforce centered in talent hubs in Denver, Austin, and Chicago, we organize regular in-person events to enhance collaboration. Join us and make a meaningful impact from anywhere within our talent hubs.
ABOUT THE ROLE
As a Media Strategist at AdAction, you will drive the effectiveness of our campaigns and media monetization efforts. You will play a crucial role in supporting campaign strategy, fostering product growth through collaboration, and addressing performance issues with innovative solutions. Your analytical skills will help uncover insights for optimizing campaigns, while your proactive approach will enhance reporting and data delivery.
RESPONSIBILITIES

  • Lead and own media strategies that maximize the effectiveness of advertising campaigns and media supply monetization
  • Support day-to-day operational activities and projects, as needed
  • Collaborate with Product and Business Development to push insights and enable product growth and innovation
  • Monitor performance and regularly optimize advertising campaigns and collaborate with internal teams to drive solutions, as needed.
  • Monitor performance and regularly optimize media supply optimization and collaborate with internal teams to drive solutions, as needed
  • Always be innovating. Take a leading role in the development, testing and positioning of new Media products and features.
  • Work with the rest of the Solutions team to ensure optimal campaign setup and monitor campaigns for quality assurance.
  • Utilize data to uncover insights that lead to meaningful campaign optimizations.
  • Proactively share knowledge with and offer learning opportunities to the Solutions team.
  • Collaborate with Business Intelligence to fulfill reporting and analysis needs and improve the delivery and structure of data. Proactively address and solve issues of unclear, inefficient, or missing reporting.


EXPERIENCE & QUALIFICATIONS

  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
  • 3+ years in media strategy or digital marketing, proficient in ad tech solutions, media buying platforms, and campaign management tools; familiarity with SQL and Excel is necessary.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Exceptional verbal and written communication skills, with the ability to present insights and recommendations effectively to clients and internal teams.
  • Creative and strategic problem-solving abilities, with a proactive approach to identifying and addressing issues.
  • Strong interpersonal skills with the ability to work effectively in cross-functional teams, fostering collaboration and driving projects to completion.
  • A passion for staying updated with industry trends and continuously seeking innovative solutions to improve media strategies and campaign performance.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously, ensuring timely and quality delivery.


WHY ADACTION?
Our employees enjoy perks and benefits like:

  • Health, vision, and dental insurance
  • Up to 6% 401k match with no vestment period
  • Generous PTO + company holidays
  • 16 weeks paid parental leave
  • Flexible and remote first work culture
  • Team outings and happy hours
  • Weekly UberEats credit
  • Home office stipend
  • Annual learning and development stipend
  • Annual wellness stipend


Annual Salary Range: $70,000 - $80,000 *
*Compensation will be determined by the education, experience, knowledge, and abilities of the applicant.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • Starting Work on Greenfield ProductsLanguages
    • ReactLibraries
    • SpringFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Amazon Web ServicesDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • Outreach.ioLead Gen

Location

We are in SW Austin, only 15 minutes from the best restaurants and bars on Rainey Street.

An Insider's view of AdAction

What are some social events your company does?

We pride ourselves on building strong relationships with team members outside of the office. Everything from volunteer events to happy hours for new hires, there's always something on the calendar that promotes team building. Our big event is the annual retreat, which is how we bring our Austin and Denver offices together in a fun setting.

Seth

Business Intelligence Analyst

What projects are you most excited about?

Over the last year, our BI team has built data infrastructure that allows Account Managers to be as strategic as ever. With new ad units and inventory continuing to evolve, it excites me seeing how this improvement is facilitating the recommendations we make to advertisers to maximize scale and ROAS.

Sarah

Director, Strategic Accounts

How has your career grown since starting at the company?

Since starting at AdAction, my career has grown significantly. Initially starting out on the AdOps team, I entered the Action360 program and got the opportunity to learn the Ins and Outs of the company and Account Management team. Fast forward to now and I've just hit my one year anniversary as an Account Manager!

Matt

Strategic Account Manager

How would you describe the company’s work-life balance?

Work-life balance at AdAction is amazing! As a father of 2, I have a lot of commitments outside the office. Everyone has clear individual & dept. goals and as long as you are achieving those you can structure your day to ensure you don't miss the important things in life. In my 5+ years here I've never missed a single event my kids are involved in.

Jason

Senior Business Development Manager

What are AdAction Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
New hires receive a home office stipend to set up their home office and are not required to come into the office if they work better remotely.
Diversity
Mean gender pay gap below 10%
Diversity employee resource groups
AdAction has a women's group which has a mentorship program and other company sponsored learning events.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
AdAction's Flexible Spending Account helps employees cover out-of-pocket medical expenses with pre-tax contributions.
Disability insurance
AdAction offers long term disability insurance that covers up to 60% of an employees salary for up to 11 weeks.
Dental insurance
AdAction covers 70% of employee and dependent premiums for dental coverage.
Vision insurance
AdAction's vision insurance plan provides 100% of premiums covered by the company.
Health insurance
AdAction's health insurance plan with UHC covers 70% of premiums for employees and their families. Employees are given three plan options to best fit their needs.
Life insurance
Wellness programs
We provide an annual $500 wellness stipend to ensure employees are living their best life.
Mental health benefits
We provide access to an EAP program for employees needing help in any aspect of life.
Financial & Retirement
401(K)
401(K) matching
AdAction's 401(k) retirement plan matches 100% of employee's contributions up to 6% of their annual base salary, with immediate vesting for matched contributions.
Child Care & Parental Leave
Generous parental leave
AdAction offers up to 16 weeks of paid parental leave.
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Employees are eligible for up to 4 weeks of PTO annually. Coupled with our flexible work from home policy, employees are able to really take the time off they need to do whatever they please.
Paid volunteer time
Paid holidays
All employees are granted paid time off to observe all major holidays.
Paid sick days
Office Perks
Company-sponsored outings
AdAction really values team outings, so we have a minimum of one unique outing each month! That's on top of happy hours, volunteer events, holiday parties and our annual all-inclusive staff retreat.
Free snacks and drinks
AdAction has a fully-stocked kitchen with unlimited granola bars, snacks, fruit, coffee, and LaCroix! We also have some essential lunch items like PB&J for days employees are in a pinch for a meal.
Some meals provided
AdAction provides a weekly catered lunch on Thursdays.
Company-sponsored happy hours
Whether welcoming a new employee or taking advantage of some nice weather, AdAction loves to get together for some apps and craft brews!
Onsite office parking
No need to worry about where to park at AdAction! We have a parking lot which is completely free and it also backs up to a major RTD station for those wishing to take the train in.
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
All new hires (whether fully remote or not) are offered a $1,000 stipend to set up their home office.
Onsite gym
Professional Development
Job training & conferences
AdAction offers a $1500 annual L&D stipend to help employees learn and advance their careers.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Paid industry certifications

More Jobs at AdAction

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about AdActionFind similar jobs like this