Marketing Operations Specialist
Q2 is seeking a Marketing Operations Specialist to work with our Marketing Operations team and marketing tech stack. The Marketing Operations Specialist will help implement, troubleshoot, and manage our tech stack. The ideal candidate for this role is technical and business-savvy, with interests in both marketing and data and has good communication skills. We are looking for a forward thinker with the curiosity to learn and keep up with the marketing industry.
RESPONSIBILITIES:
A key priority of this role is to build efficient, effective and scalable business solutions for the marketing and sales teams.
Will be a contributor to the design, implementation, execution, measurement and refinement of core marketing technologies including compliance, content management, publishing, web analytics, marketing automation and CRM solutions.
Collaborate with fellow marketers, sales professionals, business analysts and marketing leaders to ensure marketing execution meets desired outcomes and needs.
Act as a “contributor” within the marketing technology team to build and support marketing campaign needs
Take guidance from our analyst to ensure proper tracking implementation & schema used for reporting & visualizations.
Collaborate with senior roles to provide systems and processes that enable organizational learning and insights for improved customer intelligence and messaging.
Curiosity and willingness to ensure data is securely & effectively collected, managed, and shared across systems within marketing and sales teams.
Ensure all security, availability, confidentiality, privacy policies and internal controls are adhered to for compliance.
Work with senior roles to gather and refine requirements based on technical needs for marketing software purchases and partnerships
EXPERIENCE AND KNOWLEDGE:
2 years of experience with B2B marketing with preference for B2B SaaS experience
Bachelor’s degree or equivalent in Computer Science, Marketing or related field
Good technical skills, creativity, analytical abilities and communication skills
Basic knowledge of marketing principles, strategies and theories
Interest in marketing automation platforms managing functions including supporting forms and landing pages, creating nurturing streams, progressive profiling and lead scoring
Basic knowledge of Google Analytics, Google Tag Manager and Salesforce (specifically lead routing rules and processes)
Must be an energetic self-starter who works well independently and, in a team setting
Must be flexible and able to adapt to change
At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.