Product Insights & Strategy Manager at Expedia Group

| Austin
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Are you seeking a fast-paced role in an exciting industry? Expedia Group is looking for a Product Insights & Strategy Manager who is passionate about bringing customer-centric products to market! Specifically, you’ll lead customer insights and go-to-market (GTM) strategies for new products and programs that serve Expedia Group’s supply partners.


In this role, you will be responsible for developing a deep understanding of our partners and our market. You will identify partner needs and will champion them through the product lifecycle from concept through launch. We will look to you to develop go-to-market strategies and ensure internal and external readiness for launches.


We are results-oriented and agile in nature, so it’s important to be able to operate optimally both at a strategic level and a detailed execution level. You'll work closely with teams across the organization including product, engineering, marketing, customer success, support and sales.


What you’ll do:

  • Partner with research teams to establish and execute feedback programs with end users to shape product and GTM strategies. Validate product hypotheses and drive product/market fit

  • Perform competitive analysis to identify new and differentiating opportunities. Maintain an understanding of current market conditions and our competition to inform product and marketing strategy

  • Build and execute partner-centric GTM strategies to drive adoption and ongoing engagement. This includes positioning, messaging, launch timing, segmentation, risk and objection mitigation and adoption goals

  • Partner with the marketing and creative design teams on detailed launch communications plans that ladder up to our overarching partner narrative

  • Seek out and analyze data in order to inform GTM planning and execution decisions and to set up tests and reporting on outcomes and adoption

  • Serve as the hub for all GTM activities; partner with the sales enablement team to ensure readiness across the entire organization


Who you are:

  • 5+ years of related experience in a product marketing, product strategy or business strategy role in a technology-enabled, consumer-facing company; experience in online travel and/or a multi-sided marketplace is a plus

  • A validated record of owning well-executed go-to-market activities, leading to quick adoption and lasting usage

  • A passion for understanding customers and advocating to keep them at the forefront of all initiatives, while simultaneously balancing customer needs with business priorities

  • A growth mentality and a sense of curiosity. A willingness to entertain new insights that may conflict with your existing thinking and an ability to both learn and adapt from outcomes and feedback

  • A bias for action and a knack for leadership. Capable of taking calculated risks, setting results-oriented timelines, prioritizing and assessing when speed is essential or not

  • Strong verbal and written communication skills. Ability to communicate effectively with senior leadership to drive alignment and decisions. Experience speaking publicly in front of large groups

  • Strong analytical abilities and a scientific mentality. Ability to balance qualitative and quantitative data, formulate and test hypotheses, and iterate based on what you learn

  • Experience building positive relationships and working across teams in a global, matrixed organization; enough technical sophistical to work optimally with product and engineering teams


Why join us:


Expedia Group recognizes our success is dependent on the success of our people. We are a global travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and bring the world within reach – that responsibility inspires us to be the place where exceptional people want to do their best work and to provide them the tools to do so.


Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.


If you have a hunger to make a difference with one of the most loved brands in the world and to work in the dynamic travel industry, this is the job for you.


Our family of travel brands includes Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, Vrbo®, Orbitz®, Travelocity®, Wotif®, ebookers®, CheapTickets®, Hotwire®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia Cruises™, and SilverRail Technologies, Inc. For more information, visit






Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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