Austin tech just gained another international tech company keen on the city’s authenticity and talent pool, as Adthena announced the opening of its U.S. headquarters here in town.
The London-based, machine-learning company develops intelligence solutions that help brands gain more customers through search marketing analytics. Its platform processes over 10 terabytes of data and indexes 500 million advertisements and 200 million keywords in 15 different languages in a single day.
In 2017, our headcount grew by approximately 250 percent. We anticipate the U.S. to grow at that pace, if not faster."
Since its 2012 launch, Adthena has raised over $4 million in funding and has sold into more than 250 clients from an array of industries, including retail, finance, travel and automotive. In late 2017, the company expanded its services to the U.S. market, adding clients like Hotels.com, Autotrader and HSBC.
Now, the company looks to Austin to lead its American growth.
“We did a very thorough evaluation via an external location advisory agency of 10 cities: NYC; Chicago; Denver; Trenton, NJ; Raleigh; Atlanta; Miami; Boston; Baltimore and Austin,” said Ian O’Rourke, CEO and founder of Adthena.
Adthena’s Austin team will work downtown out of Techspace on San Jacinto Boulevard. When the company outgrows Techspace, O’Rourke said they will remain downtown in an office of their own.
“In 2017, our headcount grew by approximately 250 percent. We anticipate the U.S. to grow at that pace, if not faster, given it is globally the largest advertising market,” said O’Rourke.
Adthena’s U.S. team will hire for roles in sales, recruiting, customer success, marketing and customer experience. When considering candidates, O’Rourke said he and his team look for those who exemplify their core values: smart, always improving — and “get shit done.”
“We can’t wait to continue to bring our services to more and more U.S. brands from our new home in Austin,” said Ashley Fletcher, Adthena’s VP of marketing, in a statement. “The U.S. is one of the most robust advertising markets on the planet, so there is always a need for better advertising intelligence.”