As consumers have stayed out of stores and in front of their screens, e-commerce has soared for countless brands and businesses. Bold Commerce is aiming to aggressively grow its headcount so it can meet the rising demand for its headless commerce solution among brands looking to keep up with the times.
The company, which is headquartered in Winnipeg but currently has about 30 employees based out of its Austin office, is poised for continued growth following its $27 million Series B funding round earlier this year. Its new COO, Odus Wittenburg, is spearheading a push for Bold to expand into the enterprise market, as well as onboard 125 new team members within the next 90 days.
“We have these enterprise customers asking for highly customized checkout experiences. We basically modularize our software so that it can be used across all those platforms,” Wittenburg told Built In. “We let you modernize your checkout experience, which has been stagnant for many years, in a way without having to rip out your entire existing platform.”
Wittenburg previously held an executive role at Rackspace for a decade and has prior experience helping pre- and post-IPO companies expand. In his new position with Bold, he aims to help the company take its business to the next level as well.
“COVID has accelerated the notion of commerce in general being conducted [in] different ways,” Wittenburg told Built In. “[We] shop online, and do things online, or buy online and pick up in-store, but that’s now becoming mainstream where that’s just the norm.”
Bold’s product enables retailers and DTC brands to create and customize unique commerce experiences across multiple channels. The company aims to make every place a shoppable opportunity, from a smartphone or PC to the screen of a Peloton or a refrigerator. It offers tools for checkout, subscriptions and pricing options and serves more than 90,000 brands including Vera Bradley, Harry Rosen and Pepsi’s Game Fuel.
To help bring its technology to more brands, it’s hiring across all roles including engineering, data science, cybersecurity, sales and marketing and more, according to Wittenburg. Some of the positions will be based in Austin with others in Winnipeg, and it’s also planning on expanding into more cities like Vancouver and NYC. The company is looking to offer its employees a hybrid approach to working in the future combining time spent working in-office and remotely.
“It’s an exciting space; we’re looking for a lot of great employees and we’re getting ready for a big growth wave,” Wittenburg said.