The Austin-based ad tech company Sizmek has been developing a new tool called MDX-NXT over the last two years, during which it shored up its teams and technology with the acquisitions of Pointroll for audience targeting and DSP StrikeAd for a more robust mobile offering.
Branded content is certainly nothing new, and content marketing tips for success are a dime a dozen these days, but the YouTube-sensation-turned-content-empire known as Tastemade has found success by -- some might say counterintuitively -- flipping the concept upside-down.
