Teams at Avantor

Design, implement, and optimize personalized digital experiences using experimentation platforms. Develop audience segmentation and targeting frameworks, run A/B and multivariate tests, partner with Analytics, Web, Content, and CRM teams, and report on results to improve customer journeys and business outcomes.

Lead a team to plan, execute, and optimize global marketing automation and email campaigns using CDP and marketing automation platforms. Oversee campaign strategy, audience segmentation, measurement, A/B testing, processes, and cross-functional integration to drive acquisition, engagement, and retention.

Lead measurement, analysis, and optimization of marketing performance and revenue. Build dashboards, run campaign and customer analyses, provide attribution and ROI insights, support A/B testing and forecasting, partner cross-functionally to improve acquisition, conversion, retention, and revenue outcomes, and present recommendations to leadership.