Teams at BluZinc

Lead creative strategy and content across eLearning, online courses, communities, and live events. Oversee designers, writers, editors, and external partners. Align content with growth and product KPIs, pioneer new formats blending education and entertainment, and use analytics to optimize engagement and revenue.

Lead the multi-year YouTube and video strategy, own content lifecycle from concept to monetization, produce long- and short-form educational and entertaining video, build and mentor a creative production team, align video initiatives with growth and revenue goals, and use analytics to optimize engagement, retention, and conversion while experimenting with new formats and live events.

Write high-impact scripts and outlines for YouTube, short-form social, podcasts, and online courses; translate complex investing and mindset ideas into concise, story-driven narratives; collaborate with CEO, content strategists, and editors; research trends; adapt long- and short-form content; contribute to creative strategy; and use performance data to refine future scripts.